Marketing Network System Analysis of Relief Craft MSMEs

DOI

10.2991/aer.k.211106.109How to use a DOI?

Keywords

MSMEs; Digital Marketing; Digital Marketing Model

Abstract

MSMEs (Micro, Small, and Medium Enterprises) have a strategic role in improving the community’s economy. As a center for wood carving, most MSMEs in Jepara have not yet utilized information technology optimally. They tend to use conventional marketing methods. As a result, they have to face a severe impact on the decline in turnover due to the COVID-19 pandemic. This study aims to describe and analyze the obstacles MSMEs face in expanding the product marketing network in order to expand the reach of product marketing in Relief Craft MSMEs. The methods used are interviews, observations, and literature studies. The open interviews were conducted with the owners and two workers of Relief Crafts MSMEs. Currently, Relief Crafts MSMEs do marketing manually through social media, banners, brochures, and word of mouth; thus, it is necessary to implement a system that can support their housing marketing activities. The Marketing Information System for Relief Crafts MSMEs is designed on a web-based basis, so it is hoped that it will provide the companies with an opportunity to expand their marketing network, not only limited to local areas but also can reach a wider area as long as consumers have internet access.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Dina Yeni Martia
AU  - Budi Prasetya
AU  - Mirasanti Wahyuni
AU  - Vinda Setya Kartika
PY  - 2021
DA  - 2021/11/23
TI  - Marketing Network System Analysis of Relief Craft MSMEs
BT  - Proceedings of the 2nd International Seminar of Science and Applied Technology (ISSAT 2021)
PB  - Atlantis Press
SP  - 703
EP  - 708
SN  - 2352-5401
UR  - https://doi.org/10.2991/aer.k.211106.109
DO  - 10.2991/aer.k.211106.109
ID  - Martia2021
ER  -