Case Analysis and Exploration of Practical Teaching Approaches in E-commerce Specialty
- 10.2991/icsshe-15.2015.79How to use a DOI?
- practical teaching, reform, training, e-commerce, entrepreneurial
There exists a dilemma for professional colleges and enterprises today: while both the graduates and demand for talents in e-commerce field are increasing rapidly, it is hard for graduates to find jobs and for enterprises to recruit talents. Based on the wide and deep investigation, the reason is found: most professional colleges have big problems in their teaching mode. They teach in a traditional way which focuses primarily on theoretical knowledge teaching and overlooks practical training and practical operation ability cultivating so that their graduates can not meet the practical quality requirement of enterprises. In this context, the e-commerce department at Nanfang College of Sun Yat-sen University proposed a new practical training program based on the strategy mainly consisting of three aspects: practice motivating study, contests promoting study and business combining with research. It has been proved by years of execution of this new training program at Nanfang College of Sun Yat-sen University that the practical training stategy can solved the weak practical operation ability problem of graduates and matigate the employment and recruitment dilemma to a great degree.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xiaoying Zhong AU - Lin Zhang AU - Qin Xu PY - 2015/12 DA - 2015/12 TI - Case Analysis and Exploration of Practical Teaching Approaches in E-commerce Specialty BT - Proceedings of the 2015 International Conference on Social Science and Higher Education PB - Atlantis Press SP - 309 EP - 312 SN - 2352-5398 UR - https://doi.org/10.2991/icsshe-15.2015.79 DO - 10.2991/icsshe-15.2015.79 ID - Zhong2015/12 ER -