Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)

HRM Solution of Challenges in COVID-19 Pandemic

A Case Study of Amazon

Authors
Yongyin Zhu
Corresponding Author
Yongyin Zhu
Available Online 21 October 2021.
DOI
10.2991/assehr.k.211020.144How to use a DOI?
Keywords
Amazon group, COVID-19, challenges, alternatives, ADDIE, human resources management
Abstract

The high contagiousness and uncertainty of the pandemic have had a huge impact on the global economy and society. During this period, not only Amazon’s business was affected, but its human resources management also encountered many challenges. The objective of this article is to give the recommended alternative for Amazon’s training and development challenge. I have researched the impact of the pandemic on the training and development of Amazon, and pick up the challenge which is to conduct targeted training on employees’ skills. The research has shown that there are two alternatives to solve the challenges Amazon encountered. After comparing the two, I choose to formulate training program according to ADDIE to conduct targeted training on employees’ skills. In the implementation stage, Amazon use both the online-based training method and behavior modeling method to implement the program. Through the implementation of training program, Amazon trains employees and enables them to master the required skills, which will help the company to continue to innovate and deepen its digitalization development.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 October 2021
ISBN
978-94-6239-440-7
ISSN
2352-5398
DOI
10.2991/assehr.k.211020.144How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yongyin Zhu
PY  - 2021
DA  - 2021/10/21
TI  - HRM Solution of Challenges in COVID-19 Pandemic
BT  - Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)
PB  - Atlantis Press
SP  - 141
EP  - 147
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211020.144
DO  - 10.2991/assehr.k.211020.144
ID  - Zhu2021
ER  -