Great honor for your participations in the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021). We would like to show high respect to experts worldwide who spare time from their busy schedule to give presentations, express sincere greetings to the participants from relevant fields, and extend a warm welcome to all participants in this academic conference.

Under the general environment of normalized epidemic situation, we strictly implement responsibility for epidemic prevention and control, and we are most likely to provide a safe and efficient academic exchange platform for all participants. ICPRSS 2021 was rescheduled to be conducted via Zoom on September 17-19, 2021.

The aim of ICPRSS 2021 is to bring together innovative academics and industrial experts in the field of " Public Relations ", " Social Sciences " and other research areas. The primary goal of the conference is to promote scientific information interchange between researchers, developers, students, and practitioners working all around the world. The conference will be held every year to make it an ideal platform for people to share views and experiences.

ICPRSS 2021 online meeting mainly cover oral presentations, keynote speech, and online Q&A discussion. There were over 180 participants attended the meeting. In keynote speech part, we invited two professors as our keynote speakers. Assoc. Prof. Christian Kahl, from School of Economics and Management, Beijing JiaoTong University, performed a speech: Re-thinking the employability of universities fresh graduates in an global perspective. And then we had Assoc. Prof. Adeel Luqman, from College of Management, Shenzhen University, China. He delivered a speech: Enterprise social media (ESM); Challenges and opportunities for the organizations. Their insightful speeches had triggered heated discussion in the third session of the conference. Every participant praised this conference for disseminating useful and insightful knowledge.

The proceedings are a compilation of the accepted papers and represent an interesting outcome of the conference. Topics include but are not limited to the following areas: Sociology, Public management, Economic methodology, Fiscal economics and other related topics. All the papers have been through rigorous review and process to meet the requirements of International publication standard.

We would like to acknowledge all of those who supported ICPRSS 2021. The help and contribution of each individual and institution was instrumental in the success of the conference. In particular, we would like to thank the organizing committee for its valuable inputs in shaping the conference program and reviewing the submitted papers.

We sincerely hope that the ICPRSS 2021 turned out to be a forum for excellent discussions that enabled new ideas to come about, promoting collaborative research. We are sure that the proceedings will serve as an important research source of references and knowledge, which will lead to not only scientific and engineering findings but also new products and technologies.

The Committee of ICPRSS 2021