A Study on Community Readiness in the Implementation of Digital Marketing on Tourism Attractions in Teluk Wondama Regency, Papua Barat Province

DOI

10.2991/978-2-38476-251-4_28How to use a DOI?

Keywords

readiness; digital marketing; tourism attraction; local tourism awareness group (POKDARWIS)

Abstract

Tourism in this days is developed and becoming one of income generating for a village, a city, a regent, a province, even a country. To make it success, promotion is one among many factors that can help in selling a product. In this modern era, promotion is shifting from manual to digital. What is more, digital promotion can give benefits for customers and sellers, because it can be accessed widely by many people from different countries in this world. Thus, this qualitative study was conducted to explore the community readiness in the implementation of digital marketing tourist attractions in Teluk Wondama Regency. The participants of this study consisted of 30 participants from local tourism awareness group (POKDARWIS) of Teluk Wondama Regency. Through FGD discussion with the 30 participants, it is found that (1) the majority of them did not familiar with issues related to digital marketing, (2) limited workshop related to digital marketing, and (3) the existence of problems of the insufficient supporting facilities related to digital marketing. Therefore, local governor is suggested to support this community through the Department of Tourism by preparing facilities needed. This is aimed to develop this regency from the tourism aspect.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yansen I. Saragih
AU  - Sukristiningsih Sukristiningsih
PY  - 2024
DA  - 2024/05/22
TI  - A Study on Community Readiness in the Implementation of Digital Marketing on Tourism Attractions in Teluk Wondama Regency, Papua Barat Province
BT  - Proceedings of the 4th International Conference on Linguistics and Culture (ICLC-4 2023)
PB  - Atlantis Press
SP  - 199
EP  - 204
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-251-4_28
DO  - 10.2991/978-2-38476-251-4_28
ID  - Saragih2024
ER  -