Proceedings of the 4th International Conference on Linguistics and Culture (ICLC-4 2023)

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Communication Politeness Strategies in Gojek

Authors
Yasmin Rahma Haryanti1, *, Nitrasattri Handayani1
1Universitas Indonesia, Depok, Indonesia
*Corresponding author. Email: yasmin.rahma@ui.ac.id
Corresponding Author
Yasmin Rahma Haryanti
Available Online 22 May 2024.
DOI
10.2991/978-2-38476-251-4_42How to use a DOI?
Keywords
Politeness Strategies; Communication; Gojek; FTA
Abstract

As an essential application in Indonesians’ daily lives, Gojek has its communication pattern to connect with its users. This research highlights the politeness strategies in communication used in Gojek. The analysis is done using the descriptive qualitative method with Brown and Levinson’s (1987) theory of politeness. The study shows that the politeness strategies found in Gojek consist of doing face-threatening acts (FTA) without redressive actions, doing FTA with positive politeness, doing FTA with negative politeness, and doing FTA off-record. FTA with positive politeness and without redressive actions are found in almost equal frequency; this shows the balance of Gojek’s effort to accommodate users’ wants and make them comfortable in using the app, as well as efficiency in conveying information such as terms and conditions of the app’s features. Doing FTA with negative politeness significantly reflects how Gojek respects users’ freedom and shows its professionalism as a service provider. Meanwhile, off-record FTAs are rarely used because they don't align with the app’s communication model which needs clarity so that users can easily understand it. It is used, however, to address uncomfortable or unfortunate situations for users.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th International Conference on Linguistics and Culture (ICLC-4 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
22 May 2024
ISBN
10.2991/978-2-38476-251-4_42
ISSN
2352-5398
DOI
10.2991/978-2-38476-251-4_42How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yasmin Rahma Haryanti
AU  - Nitrasattri Handayani
PY  - 2024
DA  - 2024/05/22
TI  - Communication Politeness Strategies in Gojek
BT  - Proceedings of the 4th International Conference on Linguistics and Culture (ICLC-4 2023)
PB  - Atlantis Press
SP  - 290
EP  - 296
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-251-4_42
DO  - 10.2991/978-2-38476-251-4_42
ID  - Haryanti2024
ER  -