Analysis of the Ecological Management and Control Strategy of the Third Party Sellers on the Electronic Business Platform of JD.com
Xiaowei Zhu, Yuan Li
Available Online May 2016.
- https://doi.org/10.2991/icemc-16.2016.103How to use a DOI?
- Electronic commerce; Electronic business logistics; Management and control strategy
- At present, the rapid growth of e-commerce transactions in China, the innovation of its operation model has become increasingly active, e-commerce presenting a multi-level, diversified development trend. At the same time electronic business platform for the rapid growth of business, the problem of management platform has come out. Many businesses use platform vulnerabilities and sell fake, false trading, prevarication, which is contrary to honest business and professional ethics of irregularities. In this paper, taking JD.com business platform as an example, combine with their own practice experience in the company's quality control department, through analyzing the problems existing in the existing management and control strategy of the JD.com platform, put forward the corresponding rectification suggestions, promote the platform to build a good seller's ecological environment.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Xiaowei Zhu AU - Yuan Li PY - 2016/05 DA - 2016/05 TI - Analysis of the Ecological Management and Control Strategy of the Third Party Sellers on the Electronic Business Platform of JD.com PB - Atlantis Press SP - 501 EP - 505 SN - 1951-6851 UR - https://doi.org/10.2991/icemc-16.2016.103 DO - https://doi.org/10.2991/icemc-16.2016.103 ID - Zhu2016/05 ER -