Proceedings of the 2016 International Conference on Education, Management and Computer Science

CRM Reform of Logistics Enterprises in Big Data Environment

Authors
Hui Wang, Yang Yu
Corresponding Author
Hui Wang
Available Online May 2016.
DOI
https://doi.org/10.2991/icemc-16.2016.27How to use a DOI?
Keywords
Big data; CRM; Business administration; Service; Sales
Abstract
This paper introduces the connotation and background of big data and analysis the opportunities and challenges logistics enterprises confront in CRM; it looks into the CRM status of domestic logistics enterprises, analyzes the applicable fields of big data in logistics and proposes a way to promote CRM efficiency with big data technology.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2016 International Conference on Education, Management and Computer Science
Part of series
Advances in Intelligent Systems Research
Publication Date
May 2016
ISBN
978-94-6252-202-2
ISSN
1951-6851
DOI
https://doi.org/10.2991/icemc-16.2016.27How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Hui Wang
AU  - Yang Yu
PY  - 2016/05
DA  - 2016/05
TI  - CRM Reform of Logistics Enterprises in Big Data Environment
BT  - 2016 International Conference on Education, Management and Computer Science
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/icemc-16.2016.27
DO  - https://doi.org/10.2991/icemc-16.2016.27
ID  - Wang2016/05
ER  -