CRM Reform of Logistics Enterprises in Big Data Environment
- https://doi.org/10.2991/icemc-16.2016.27How to use a DOI?
- Big data; CRM; Business administration; Service; Sales
This paper introduces the connotation and background of big data and analysis the opportunities and challenges logistics enterprises confront in CRM; it looks into the CRM status of domestic logistics enterprises, analyzes the applicable fields of big data in logistics and proposes a way to promote CRM efficiency with big data technology.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Hui Wang AU - Yang Yu PY - 2016/05 DA - 2016/05 TI - CRM Reform of Logistics Enterprises in Big Data Environment BT - Proceedings of the 2016 International Conference on Education, Management and Computer Science PB - Atlantis Press SP - 131 EP - 135 SN - 1951-6851 UR - https://doi.org/10.2991/icemc-16.2016.27 DO - https://doi.org/10.2991/icemc-16.2016.27 ID - Wang2016/05 ER -