In Search of Product Uniqueness: Insight From Indonesia
- DOI
- 10.2991/icbmr-17.2017.27How to use a DOI?
- Keywords
- Product Uniqueness; Product Differentiation; Product Innovation
- Abstract
This paper aimed to examine the factors which generate the uniqueness of products. This study developed 26 indicators of product uniqueness. Afterwards, the indicators were grouped using factor analysis. In this research, 250 respondents were participated, which according to Kaiser-Meyer- Olkin's measure of sampling adequacy, is suitable for research purpose. The factor analysis test eliminated 9 criterias of product uniqueness, which left 17 criterias that can be categorised into 4 groups using principal component analysis extraction method and varimax rotation. The first group category is 'basic value', which consists of 7 indicators. The second group category is differentiation, which has 3 indicators. The third category is technology, which comprises of 3 indicators. The fourth category is additional function, which consists of 4 indicators. The findings demonstrate that 'handmade' is the strongest indicator of product uniqueness. Based on the correlation test, there are 3 discoveries. First, product differentiation highly correlates with culture. Second, spectacular product correlates with bigger size. Third, luxury product correlates with bigger size. The research findings indicate that the manufacturer should start including cultural elements in regards of production or service, and concentrate on size for luxury products.
- Copyright
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Agung Wahyu Handaru AU - Marsellisa Nindito PY - 2017/11 DA - 2017/11 TI - In Search of Product Uniqueness: Insight From Indonesia BT - Proceedings of the International Conference on Business and Management Research (ICBMR 2017) PB - Atlantis Press SP - 289 EP - 298 SN - 2352-5428 UR - https://doi.org/10.2991/icbmr-17.2017.27 DO - 10.2991/icbmr-17.2017.27 ID - Handaru2017/11 ER -