Emotion Analysis in Gasoline Consumption

DOI

10.2991/icat2e-17.2016.14How to use a DOI?

Keywords

Emotion analysis, pattern behavior, gasoline consumption.

Abstract

Emotions Analysis is a market intelligence technique used to analyze opinions of people about certain company aspects such as product image, product consumption, marketing campaigns, clients' preferences and social or political movements. The relevance of Emotions Analysis research lies in the enormous economic impact that it provides to enterprises. The role played by emotions in decision making has been analyzed in extensive way to ensure its influence in human behavior. In this work, we present an emotion analysis to obtain the principal characteristics set related to the emotions that make consumers prefer a gas station over others in Mexico. We use a statistical approach to analyze the characteristics of gas stations preferred by customers based on their emotions.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dafne Rosso
AU  - Joel Armando Colin Pacheco
AU  - Luis Miralles
PY  - 2017/03
DA  - 2017/03
TI  - Emotion Analysis in Gasoline Consumption
BT  - Proceedings of The 2017 International Conference on Advanced Technologies Enhancing Education (ICAT2E 2017)
PB  - Atlantis Press
SP  - 56
EP  - 59
SN  - 2352-5398
UR  - https://doi.org/10.2991/icat2e-17.2016.14
DO  - 10.2991/icat2e-17.2016.14
ID  - Rosso2017/03
ER  -