Proceedings of the 8th International Conference on Accounting, Management, and Economics (ICAME 2023)

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Antecedents of Gen Z Purchase Decision at Starbucks; Extending Theory of Consumption Value with Enviromental Value

Authors
Hasyim Halid Idrus1, *, Muh. Ashoer2, Moh. Zulkifli Murfat2, Jafar Basalamah2
1Undergraduate Program, Universitas Muslim Indonesia, Makassar, Indonesia
2Fakultas Ekonomi Dan Bisnis, Universitas Muslim Indonesia, Makassar, Indonesia
*Corresponding author. Email: hasyimalidrus08@gmail.com
Corresponding Author
Hasyim Halid Idrus
Available Online 22 May 2024.
DOI
10.2991/978-94-6463-400-6_19How to use a DOI?
Keywords
Functional value; Emotional value; social value; Enviromental Value; Purchase decision
Abstract

This study grounding on consumption value theory to examine the relationship between consumption values (functional, emotional, social, and environmental) and purchase decisions among milenials consumers in Indonesia. This study employs a quantitative research approach for the purpose of gathering dependable and precise data. The survey method was used, a sample of 100 Generation Z consumers who had made purchases at Starbucks was identified for testing and also using structural equation modeling (SEM) for data analysis. The research findings indicate that four key variables (Functional Value, Emotional Value, Social Value, and Environmental Value) have a significant impact on Purchase Decisions. The study’s findings also have managerial implications related to environmental values, shedding light on how businesses can shape consumer preferences and buying choices by adopting sustainable and eco-friendly practices. This study extends the theoretical framework of consumption value theory, broadening its applicability across diverse contexts, particularly within the realm of services.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 8th International Conference on Accounting, Management, and Economics (ICAME 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
22 May 2024
ISBN
10.2991/978-94-6463-400-6_19
ISSN
2352-5428
DOI
10.2991/978-94-6463-400-6_19How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Hasyim Halid Idrus
AU  - Muh. Ashoer
AU  - Moh. Zulkifli Murfat
AU  - Jafar Basalamah
PY  - 2024
DA  - 2024/05/22
TI  - Antecedents of Gen Z Purchase Decision at Starbucks; Extending Theory of Consumption Value with Enviromental Value
BT  - Proceedings of the 8th International Conference on Accounting, Management, and Economics (ICAME 2023)
PB  - Atlantis Press
SP  - 257
EP  - 270
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-400-6_19
DO  - 10.2991/978-94-6463-400-6_19
ID  - Idrus2024
ER  -