Proceedings of the 8th International Conference on Accounting, Management, and Economics (ICAME 2023)

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Exploring Self-Determination Theory and its consequences in Hospitality Industry; Does Generative Artificial Intelligence Matters?

Authors
Muh. Rizal Rahmatillah1, *, Muhammad Ashoer2, Moh. Zulkifli Murfat2, Ackhriansyah Ahmad Gani2
1Undergraduate Program, Universitas Muslim Indonesia, Makassar, Indonesia
2Universitas Muslim Indonesia, Makassar, Indonesia
*Corresponding author. Email: rizalrahmatillah98@gmail.com
Corresponding Author
Muh. Rizal Rahmatillah
Available Online 22 May 2024.
DOI
10.2991/978-94-6463-400-6_20How to use a DOI?
Keywords
Self-Determination Theory; Motivation; In-Role Performance; Extra-Role Performance; Generative Artificial Intelligence; ChatGPT; Hospitality Sector; Human Resource Management
Abstract

This study seeks to create a developed predictive model that explores the impact of Self-Determination Theory (SDT) on motivation, in-role and extra-role performance within hospitality sector employees. To provide a novelty, this research integrates and examine the Generative Artificial Intelligence (GAI) as a moderating factor. An online self-administered survey was conducted and primary data were collected by randomly distributing questionnaire links through email and social media. A total of 200 hotel employees in Makassar City, Indonesia, were then chosen as respondents through purposive sampling. Employing Structural Equation Modeling-Partial Least Squares analysis, the findings revealed that all SDT dimensions (autonomy, competence, relatedness) had a positive and significant impact on employee work motivation. Furthermore, it was found that work motivation had a positive and significant influence on both in-role and extra-role performance. Lastly, the GAI moderator was observed to strengthen the direct relationships between these variables. The study also delves into the theoretical and practical significance of these findings and puts forward recommendations for future research.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 8th International Conference on Accounting, Management, and Economics (ICAME 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
22 May 2024
ISBN
10.2991/978-94-6463-400-6_20
ISSN
2352-5428
DOI
10.2991/978-94-6463-400-6_20How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Muh. Rizal Rahmatillah
AU  - Muhammad Ashoer
AU  - Moh. Zulkifli Murfat
AU  - Ackhriansyah Ahmad Gani
PY  - 2024
DA  - 2024/05/22
TI  - Exploring Self-Determination Theory and its consequences in Hospitality Industry; Does Generative Artificial Intelligence Matters?
BT  - Proceedings of the 8th International Conference on Accounting, Management, and Economics (ICAME 2023)
PB  - Atlantis Press
SP  - 271
EP  - 286
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-400-6_20
DO  - 10.2991/978-94-6463-400-6_20
ID  - Rahmatillah2024
ER  -