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Proceedings Article
A survey of Market Orientation in Public and Nonprofit Organization (MO-PNPO) Research (2005-2015)
Ngatno
Over the recent years, the concept of market orientation has become an attractive avenue for research in marketing. However, despite an array of theories, a systematic framework investigating the role of market orientation in non-profit organizations remains limited. Through the integration of concepts...
Proceedings Article
Research on the Selection of Career Anchor Types for Graduates in Colleges and Universities
Pingping Liu
The paper mainly studies the selection of career anchor types for graduates of colleges and universities. By Professor Schein's career anchor theory and inventory, selecting people who have graduated and have worked 1-3 years as research subjects, the paper tests career anchor inventory of these personnel...
Proceedings Article
Research on Practice and Theoretical Teaching's Harmonization of "Electrician and Electronic Technology"
Xiaojing Li, Rongli Wang, Hongyue Liu
Strong practicality is one of the main characteristics of "electrician and electronic technology" and other engineering courses. But many colleges and universities also present completely separate theoretical teaching and practice teaching, which is unscientific and irrational. In order to solve this...
Series: Advances in Engineering Research
Proceedings Article
Using the Analytic Hierarchy Process to Establish a Food Tour Guide Selection and Evaluation Model
Ting Li
The travel and green food tour industry has become one of the biggest industries in the world, as well as an important direction for the development of China's contemporary economy. After the Chinese government implemented the two-day weekend policy in 2001, domestic food green food tour has becoming...
Proceedings Article
Curriculum of Pre-service Teacher Education in China:Problems and Strategies
Hui Zhang, Ping Jiang
Because of the current structural imbalance in the curriculum of pre-service teacher education in China, such as old content, implementation, a single evaluation. This article aims to improve the teachers' professional quality as the center of the curriculum goal, adjust the curriculum structure, train...
Proceedings Article
Research on the Governance Structure and Corporate Performance of Listed Companies--Based on the Internal and External Governance Structure of the Company
Xue-Xia Xu, Ming-Zhi Zhang, Hao-Yu Zhang, Si-Min Guo
In this paper, the Shanghai A-share listed companies' annual reports of three consecutive years from 2012 to 2014 were used as the research samples. through the establishment of regression model, the empirical analysis have been done with the influences of the internal governance structure and external...
Proceedings Article
Study on Chinese Listed Commercial Banks Business Innovation Ability Evaluation
Xinming Feng, Dongdong Wang
In this paper, we identify business innovation ability of these banks through the use of empirical data collected from 16 listed Chinese commercial banks from 2010 to 2014.We find the different weight factors that influence business innovation ability by SPSS. Further, we evaluate the business innovation...
Series: Advances in Engineering Research
Proceedings Article
Modeling and Analysis of Doubly Fed Wind Power Generation System
Zhijie Wang, Sanming Liu, Tianyu Liu, Dongwei Wang, Bin Du, Qiyuan Huang, Xiucheng Jiang, Gehao Sheng
In this paper, the steady state and transient model of the DFIG system are analyzed. It is concluded that the PI controller parameters and stator transient current are influenced by different parameters of the system, including resistance value, generator rotor inductance or sag magnitude of power grid...
Proceedings Article
Microblog Keyphrase Extraction Based on Similarity Features
Li zi Liao, He yan Huang
This paper proposes to extract keyphrases from microblog based on similarity features. We analyze a large number of microblogs and find an interesting phenomenon that people use various nugget phrases to express the same factoid while many of these nugget phrases show similarity relationships. We propose...
Proceedings Article
Construction mode of safety engineering laboratory
Kaiwu Liang, Zhiyong Cai, Chun Liu, Wenhe Wang
In view of the central and local project-the construction of safety engineering lab, the paper put forward the safety engineering lab construction mode-integrate resources and highlighting characteristics based on the training objectives and teaching requirements of safety engineering discipline and...
Proceedings Article
A fuzzy extension of explanatory relations based on mathematical morphology
Jamal Atif, Isabelle Bloch, Felix Distel, Hudelot Celine
In this paper, we build upon previous work defining explanatory relations based on mathematical morphology operators on logical formulas in propositional logics. We propose to extend such relations to the case where the set of models of a formula is fuzzy, as a first step towards morphological fuzzy...
Proceedings Article
Research on Food security and Pricing on adjoining region of Shanghai Ocean University and Shanghai Maritime University
Man Sun, Xin Jiang, Chaojin Wang
This paper aims to investigate the Food security and Pricing in the adjoining re-gion of Shanghai Ocean University and Shanghai Maritime University. Investiga-tors came up with some suggestions about supervision and management based on the survey and analysis to profit local consumers.
Proceedings Article
The Collision of Tradition and Modernity,Application of Paper-cut art in Modern Design
Xiaowan Zhao
Traditional Chinese paper-cut art is a splendid flower of folk art. It has a long history and already been rich treasure of world art treasures. This thesis expounds the traditional paper-cut art history, style characteristics, and the combination with modern design. Focus on the tradition and modernity,...
Proceedings Article
To Promote the Whole District’s Independent Initiation through College-government’s Cooperation and Coordination——Taken Peking’s Daxing New District as Example
Guozhen Xue
Based on the theory of the Triple Helix model, taken local colleges and the government’s mutual industry development in Peking’s Daxing new district as actual example, this article aimed to explore a new scheme, from whch the local colleges and the government could get independent initiation through...
Proceedings Article
Innovation and Construction of Practice Teaching for Training Excellent Engineers in Local Colleges and Universities
Jianmin Sun, Xin Ni, Yun Yang
According to analyzing the features of local universities and professional civil engineering, the innovative practice teaching method of civil engineering are explored in local universities. In the construction and management of innovation practice teaching, the close combination of school practice teaching...
Proceedings Article
Effective Methods to Improving Reading Skills in English Study
Zhanli Yang
The most common problem for an English learner is the difficulty in understanding the articles they are reading. Therefore, how to improve reading ability in learners draws more and more attention. The author of the paper has analyzed some common reading skills and put forwards some suggestions for the...
Proceedings Article
Inheritance of Aesthetic Education in Universities
Chenghui Yang, Yubin Wang, Ning Cai, Hongjie Bao
In order to strengthen the core socialist values and aesthetic education in colleges and universities. Through the method that a consciousness and the coordination of the three links, two positions to support each other to promote the aesthetic education in Colleges and universities. The teachers' cultural...
Proceedings Article
Migrant Children's Schooling Culture and Social Mobility Based on the Study of A Designated Public School for Migrant Children
Bairen Ding
Taking a public school designating recruitment of migrant children in Nanjing City in China as a case, this paper analyzes the schooling life of migrant children under culture production theory. Study shows "culture of self-abandonment" prevailing among migrant children in weak public schools. Different...
Proceedings Article
Impact of Chorus Club Experience on Students' Vocal Health
Hongxing Xiang, Zhen Yuan
To explore the effect of chorus club experience on students' vocal health, this study employs a quantitative method to compare the difference of self-reported vocal health status before and after joining the chorus for 15 months. Choral members(N=49) were surveyed prior to beginning of joining the choir...
Proceedings Article
The Implementation of Genre Based Approach To Teaching Narrative Listening
Setyo Prasiyanto Cahyono
This research examines the implementation of Genre Based Approach in teaching narrative listening as an approach to motivate the students to learn listening. The design of this research used a case study involving a lecturer and 32 of the third semester students who took Advanced Listening at English...
Proceedings Article
Study on Cultural Carrier and Characteristics of Folk Custom Landscape in Jinan
Xuefeng Liu, Huili Han, Xiaofang Yu
This paper puts the folk custom landscape as the main object of study, and analyzes and arranges the cultural carrier of folk custom landscape in Jinan, and summarizes that there are three forms of cultural carrier, that is, material cultural carrier, behavior cultural carrier and mental cultural carrier....
Proceedings Article
Research on Construction of Village Cadres Competency Model in Western China Based on Grounded Theory
Hui Liu
The competency and accomplishment of village cadres determine the development status of a village to a great extent. Based on the research paradigm of the grounded theory, a village cadres competency model, including three dimensions, namely achievement motivation, individual influence and management...
Proceedings Article
Study on Animal Environmental Welfare in the Intensive Livestock and Poultry Farms
Guiqin Li, Yanhong Geng, Hongmei Pang
Under the conditions of intensive breeding, animal environmental welfare are not guaranteed, which will affect animals’ health and the quality of animal products. Therefore, to effectively ensure the quality and safety of animal products, we should improve environmental welfare from microbial aerosols,...
Proceedings Article
Marketing Research Methodology “ME”Generation for Example
Jinping Xiao
“Time” magazine once featured an article about “Me” Generation (Elegant, 2007), which refers it to the after 80’s Generation in China. In the “Government China Statistics” published in 2000 by China Population and Development Research Center, the group has roughly 300 million adults either in school...
Proceedings Article
Reflections on College Chinese Teaching Reform
Jie Zhou
This paper, based on the orientation of College Chinese Teaching Curriculum, has made a comprehensive analysis on the current College Chinese teaching reform. Research shows that successful teaching reform must be carried out simultaneously in a number of aspects concerned, such as teacher and student...
Proceedings Article
Study on the Development Status of China's Agriculture International Trade and Prospects
Xianghui Xu
With the continuous development of global economic integration, exchanges between China and the world increasingly close, especially in economic development, in the process of development of international trade in agriculture, although made more remarkable achievement, but the problems are growing prominent...
Proceedings Article
Pro-Social Behavior Analysis through Online Social Marketing with Three-Dimensional Credibility Model
Gliseria Jeannika Siauta, Indrawati
Marketers' current main concern is about how to build stakeholder' s pro-social behavior. For 2015, this phenomenon has created the nickname "year of pro-social brand." The global demand for organic personal care products were over $7.6 billion in 2012, and it is expected to reach $13.2 billion by 2018....
Proceedings Article
Investigation on Practice Teaching Mode of Business Administration
Yan Jiang
With the rapid development of our social and economy, it puts forward higher requirement to the quality of business administration talents .However, due to the deficiency of traditional teaching method, there is a common problem existing in undergraduates that they attach great importance on theory and...
Series: Advances in Engineering Research
Proceedings Article
Research on Security Issues and Protection Strategy of Computer Network
Min Zhu, Yong-jian Luo, Jun-qiang Yang, Ming-shun Xing, Jing Zhao
Development and improving and bringing very great impact to network of the network technology of the computer, the security question of the network has become one of the focuses of the social safety question of information. In this paper, through the analysis of computer network information security...
Series: Advances in Engineering Research
Proceedings Article
Influence of Aggregate on the Mechanical Properties of UP Polymer Concrete
Wenxiu Liu, Jiaming Wu, Heyi Ge
In this study, polymer concrete (PC) samples were prepared with aggregate, standard sand and unsaturated polyester (UP) resin, the optimal gradation and formula were investigated by orthogonal test. Results show that aggregate gradation is the most important factor in PC mechanical properties. The optimal...
Series: Advances in Engineering Research
Proceedings Article
Investigation Of Full Scale Engineering Application On Bio-pretreatment Process For Upgrading Drinking Water Quality
Jiajiong Xu, Jun Ma, Yuzhu Fan, Shuo Zhang, Min Rui, Huakan Lu
Surface water in Hangjiahu area is characterized by high content of NH3-N and organic micro-pollutants, which is in need of biological pretreatment process in water treatment plant. Based on the comparison of the characteristics of four biological pretreatment processes such as biological oxidation pond,...
Proceedings Article
Review and compare clustering algorithms for navigation data analysis tasks
Anna Ponomareva, Roman Meyta
This paper presents a study of the possibility of application of cluster analysis methods to the data sets from navigation receivers. The navigation data from the moving objects have a number of features, it makes the application to them of some class of clustering algorithms impossible. Such features...
Proceedings Article
Review of the Location Technology in Underground Mines
Liang Pei, Shixuan Liu, Bo Wang, Wenqing Li
The development of the coal mine location systems in the recent decades was reviewed. Location technologies about IR, RFID, zigbee, leakage communication, through-the earth communication and WLAN in mine tunnels were mainly discussed. The conclusion that technologies based on WLAN or zigbee may be the...
Proceedings Article
Research on Cultivation mode of Excellent Numerical Control Talents in Application-Oriented College
Hongmei Fan
With the rapid development and comprehensive application of numerical control technology, demands of excellent talents in this field are increased to a great extent. Aiming at the defective traditional cultivation quality of numerical control talents, the cultivation target of numerical control talents...
Proceedings Article
Research on the Perfection of Incentive Mechanism of Human Resource Management in Colleges under Network Age
Xiaoping Ma
With the changing of the times, the obsolete human resource management concept in our country, the imperfect management mechanism, and the imperfection of the resources supporting facilities in the university, the weak degree of information and other factors have restricted the healthy development of...
Proceedings Article
Analysis About Some Problems in the Control of Plead Guilty Plea System
Yuehong Wu
It is a huge systematic project to promote the trial-centered litigation system reform, aiming at solving the problem of "detection out of control", "restricting failure" and "out of control". The ultimate goal is to promote criminal justice, Criminal justice authority. To the criminal expedition process...
Proceedings Article
Critical Thinking and Activity Capabilities in Collaborative Learning Using Digital Media through Lesson Study in Zoology Subjects
Agus Haryono, Mr Suatma, Shanty Savitri, Elga Araina
Vertebrate and animal development subjects are covered in Zoology courses in the University of Palangka Raya which is learned in third and fourth semester. These subjects differ in content. Vertebrate course covers animal structure, while animal development course is more about the process of development....
Proceedings Article
Adopting Organizational Structuring for ICT-enabled Government Transformation: Perspectives of City Government Employees in Indonesia and the Philippines
Enrique B. Batara
E-government or the use of ICT and its application by the government for the provision of information and public services to the people is now the norm. Local governments, being at the frontline of public service delivery, have to keep up with e-government practice and development in order to satisfy...
Proceedings Article
Study on Patent Mapping of Harmonic Drive Technology
Zhilian Chen, Wei Chen
Using IPC classi mfication method (International Patent Classification) and data collection, patent information hiding in the technological field of the Harmonic Drive is mined. The corresponding patent map is drawn, issues related to research Harmonic Drive technology in the global scope of the patent...
Proceedings Article
Design and Simulation of Workshop Layout Reconstruction Based on Flexsim and Multi-objective Genetic Algorithm
Jiawei Xiong, Shuhai Fan, Siyu Chen, Wenqian Zhang
Research the problem of dynamic layout of equipment with multiple constraints in reconfigurable workshop. The logistics transport and restructuring of the layout cost as an optimization target. Transforming the dynamic layout problem into a static layout problem in single production cycle. Utilizing...
Proceedings Article
Exploration of Teaching Reform on Signals and Systems Course for Information Specialties
Zhiwei Kang, Jianhui Wu
"Signals and Systems" is the core and fundamental course of information specialties, playing a significant and supporting role in the whole system of specialized courses. Our university, dedicated to improving the teaching quality, gives top priority to construction on core courses. More efforts have...
Proceedings Article
Study on the Contact Space in Traditional Villages under the Influence of Behavior Characteristics. Taking Xiangyang Village, Xiaowu Township, Xiaochang County as an Example
Wenxia Weng, Chaomei An
The contact space in traditional villages is closely related to the life of villagers. Under the influence of people's activities, the contact space shows different types and morphological characteristics. Through the study of the current situation and types of the contact space in traditional villages,...
Proceedings Article
The Research of Creative Problem Solving Mode Based on TRIZ
Guo-Bin Tao, Guang-Jie Fu, Bing-Kun Gao, Jian-Jun Xu, Yong Zhang
TRIZ theory is more universal, practical and feasible than other innovative theory. In this paper, it is discussed that TRIZ theory supports innovation activities by comparison with the traditional and innovative ways. TRIZ theory application framework for solving innovation problems is presented based...
Proceedings Article
On Multimedia Teaching and Multimedia Software
Miaozhi Fang, Xun Lu
Multimedia teaching in recent years, the rise of a new teaching method. In the multimedia teaching process needs the support of multimedia teaching software, the paper develops multimedia software standards, comparative analysis of the common multimedia development tool, and according to my experience...
Series: Advances in Engineering Research
Proceedings Article
The Empirical Research on an Instruction Model for Promoting Understanding Supported by Information Technology
Lu Wenjuan
To solve the problem that students do not understand what they learn, and to improve the effect of teaching, the author constructs an instruction model for promoting understanding supported by information technology. To test the instruction model, the author designs and carries out a study which is a...
Proceedings Article
The Influence of Abusive Supervision on Work-to-Family Conflict: the Mediation role of Organizational Justice
Lei Ju, Xiuli Jing, Zhong Lin, Defang Meng
Using the data of 248 employees’ questionnaires, this thesis examined the influence mechanism of abusive supervision on work-to-family conflict from the perspective of organizational justice. The empirical study suggested that abusive supervisor positively affected work-to-family conflict; organizational...
Proceedings Article
Preliminary Behavior Analysis of Curvilinear Triangular Quadrature Elements
Jia Xu, Hongzhi Zhong
A weak form curvilinear triangular quadrature element is constructed and applied to the analysis of plane stress plates and torsional shafts. It is observed that convergence is achievable and the element is robust against domain irregularity, exhibiting both high accuracy and flexibility to complex geometry...
Series: Advances in Engineering Research
Proceedings Article
Researches about the MTBF evaluation method and the reliability improvement technologies of typical power adapter
Zhong-Hong Shen, Lin Yang, Chun-Xu Jiang
This paper researched about the MTBF evaluation method and the reliability improvement technologies of typical power adapter. Firstly, the basic structure of a typical power adapter was introduced; secondly, the reliability model was built, and the reliability parameter MTBF was evaluated; thirdly, some...
Series: Advances in Engineering Research
Proceedings Article
Research on the Hydrodynamic Characteristics of Typical Encountering Flood in the Lower Han River, China
Yazi Zheng, Junhong Zhang, Mingkun Sun, Futian Pang
Han River is the largest tributary of the Yangtze River, the hydrodynamics characteristics in the lower Han River is under the influence of upstream flow and sediment discharge and the backwater level of Yangtze River. Based on the one-dimensional hydrodynamic mathematical model, the hydrodynamic characteristics...
Proceedings Article
Research on the Development of Case Base of the Procurement Management on the Systematization of the Working Process
Banglei Wu
Case teaching in domestic higher vocational education of logistics management major is one of the important means. The procurement management is one of the important jobs, For this job position and work (ability) to complete the development case has not systemic development in our country, Research on...