A survey of Market Orientation in Public and Nonprofit Organization (MO-PNPO) Research (2005-2015)

DOI

10.2991/icpm-16.2016.78How to use a DOI?

Keywords

market orientation; public organization; non profit organization

Abstract

Over the recent years, the concept of market orientation has become an attractive avenue for research in marketing. However, despite an array of theories, a systematic framework investigating the role of market orientation in non-profit organizations remains limited. Through the integration of concepts from market orientation literature, the study put a comprehensive model that describes the role of market orientation in public and nonprofit organization (MO-PNPOs).

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ngatno
PY  - 2016/07
DA  - 2016/07
TI  - A survey of Market Orientation in Public and Nonprofit Organization (MO-PNPO) Research (2005-2015)
BT  - Proceedings of the 2016 International Conference on Public Management (ICPM 2016)
PB  - Atlantis Press
SP  - 284
EP  - 287
SN  - 2352-5428
UR  - https://doi.org/10.2991/icpm-16.2016.78
DO  - 10.2991/icpm-16.2016.78
ID  - 2016/07
ER  -