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Proceedings Article
Research on Marketing Strategies of Car buying Among Covid-19 Based on Experimental Analysis
Matengfei Fan
During the epidemic, in order to achieve sales targets and maintain quarterly performance, vehicles of various brands have reduced prices and increased sales. But in this case, it is necessary to improve the efficiency of vehicle marketing and the accuracy that customers like. From this period of time,...
Series: Advances in Engineering Research
Proceedings Article
Study on the Performance of Decorative Colors and Materials on Ceramics
Jian Zheng
The main topic of reincarnation colors and different materials used in the performance of ceramic appearance, were ceramic color performance with a special technique, combining ancient beauty and modern beauty, this study as a starting point.
Proceedings Article
Exploring the Impact of the Absence of Parents on the Left-Behind Children and Its Countermeasures
Take G Village in Guizhou Province as an Example
Yu Zhang
“Left-behind children” refer to children whose parents or one of them go out to work in the city all year round. Due to the education conditions in the city, they stay alone in the countryside. Because they are separated from their parents all the year round, the lack of good family education in their...
Proceedings Article
Medical Knowledge Question Answering System Based on Knowledge Graph
Junwei Li
Knowledge graph has broad application prospects in the field of medical question answering. The research first builds Neo4J knowledge graph based on Chinese OpenKG.cn structured medical common sense data, and then builds a question answering system based on the constructed knowledge graph. The steps...
Series: Advances in Engineering Research
Proceedings Article
The Design of a Suit of Frequency-Variable Controlled Equipment Based on DSP
Yan She
Due to the vital function of frequency-variable equipment in the energy-saving technology, the paper develops a suit of small power frequency -variable controlled equipment based on digital signal processor (DSP) TMS320LF2407 of American TI company. It designs holistic project of the equipment, researches...
Proceedings Article
Experiential Marketing of L’Oréal in China: A Case Study Based on Consumer Behavior of Chinese Female University Students
Bingchan Xia, Minxuan Han, Yunxi Zhu
Contemporarily, cosmetic consumption of Chinese female college students is becoming larger and larger. Experiential marketing is used extensively to attract young people. As a French company, L’Oréal (L’Oreal) is successful in the Chinese market and in implementing experiential marketing. This article...
Proceedings Article
On the Key Factors of the Chinese Listed Companies Financing Decisions of Issuing Medium Term Notes
Kan Zhang, Yi Liu, Pan Xiao, Linzi Chen
Based on the companies issuing Medium Term Notes (MTNs) listed at Shanghai Stock Exchange (SSE), this paper applies the Logistic model and pair sample analysis to study the key factors that determines the listed companies financing decisions of issuing MTNs from enterprise’s business conditions, financial...
Proceedings Article
Practice and Experience in the Construction of Scientific and Technological Talents in Advanced State-Owned Enterprises
Yunfei Xu, Dan Wang, Yan Chang, Weixuan Meng
Based on the new development stage, it is self-evident that the construction of scientific and technological talents is of great importance. Based on the requirements of the situation faced by the construction of scientific and technological talents, this paper analyzed the typical practice and experience...
Proceedings Article
Application Research of Multi-Software Collaboration Based on Complex Surface Design
Hua Zhang
Bas-relief is widely used as it expresses people’s yearning and good wishes to the future life, and gives people a sense of subtle elegance with its beautiful lines and color. Since it is hard for traditional bas-relief design to meet the demand of rapid developing science and technology, the research...
Proceedings Article
Design of the Large Rotary Wheel Declining Nozzle Range Theory Research Based on Fluent Simulation Software
Buling Fang, Jiao Deng, Songtao Qi
This paper studies the micro sprinkler with two rotation hyperboloid passage of large rotary wheel revolving body. Using fluent fluid mechanics calculation software velocity distribution simulation analysis for five different diameter and seven different water elevation rotating body fluid movement,...
Proceedings Article
The Research about No-vibration Data Storage of Micro-scale and Long-term Ocean Turbulence Measurement
Xin LUAN, Bing XUE, Feng-mei SUN, Qi-zhi YAN, Da-lei SONG
Turbulence played an important role in the evolution of the seawater energy and exchange. Multi-scale, long-term, fixed-point and continuous sampling is a new research direction in the turbulence observation. This dissertation designed high-capacity and no-vibration data storage solutions aiming at long-term,...
Proceedings Article
The Survival of Physical Bookstore Under Digital Transformation
Mandi Li, Suyi Shi
Physical bookstores are gradually shifting from traditional book retailing to a cultural space that fulfills intellectual, emotional, and aesthetic requirements. However, there is increasing concern over how physical bookstores can transform and upgrade themselves with the assistance of technologies...
Proceedings Article
A Study on the Application of Task - based Approach in College English Reading Teaching
Chen Huang, Ying Liu
The task-based language approach (TBLT), based on a large amount of studies and experiments by second-language acquisition experts and foreign language teaching experts, has been considered as one of the most promising language teaching methods since the mid-1980s. It emphasizes the model of "student-centered"...
Series: Advances in Engineering Research
Proceedings Article
Study of Cellular Immune Function and Regulation Measurement
Qingfeng Wan, Wenbin Zhang
"Cellular immune system" concept first proposed in 1981 by the American scholar Siegel. 20 years of domestic and foreign scholars have done a lot of research and found that there are many cells and immune-related substances, and have recognition, adhesion, concentrated, anti-antigen, the antigen transfer...
Series: Advances in Engineering Research
Proceedings Article
Realization of SVPWM Arithmetic Simulation Based on MATLAB
Yan She
The paper introduces the basic principle of voltage space vector pulse wide modulation (SVPWM), presents the detailed method of realizing SVPWM under MATLAB/SIMULINK environment, and finally gives the experimental simulation results.
Proceedings Article
Exploring the Influence of Parents on Second Language Acquisition
In 2-6-year-old Children based on SCT
Jiangxue Han, Biyin Xu, Weiyi Xu
Under the current test-oriented education background in China, many parents pay the most attention to their children’s test scores, so they tend to apply for test-oriented courses, which ignores their children’s English ability long-term developments. We believe it is important to promote acquisition...
Proceedings Article
Research on Sustainable Product Design Strategy in Sharing Economy in Post Epidemic Period
Qi Song, Wanyi Li
The allocation model of economic resources with the goal of sharing has gradually formed a sharing economic ecosystem in China and played an important role in the development of green economy. COVID-19 has brought a heavy blow to the new economic industry. The digitalized enterprises have ushered in...
Proceedings Article
Investment Research and Analysis for the Elude Company Based on POCD and SWOT Analysis
Jiangzhe Han, Ziqi Li, Hailong Lu
Investment requires significant consideration of diverse elements, especially for a new product or service in the market. Elude company is one company in the travel industry that presented an app to help people identify areas they can visit based on how much the budget. The paper uses different components...
Proceedings Article
Study on the Factoring Model of Account Receivable Management for Chinese Enterprises
J.L. Liu
In abroad, factoring is well developed and widely applied on managing the account receivable. Its validities are verified on the aspects of transferring financial risk, bringing down press of account receivable and improving finance structure. Yet in China, factoring is at a fast developing stage but...
Proceedings Article
The Research of Routing Algorithm Based on Shortest Path Tree in WSNs
Yuhua Liu, Zhenrong Luo, Ke Xu, Cui Xu
This article poses an algorithm of the hierarchical topology in wireless sensor network based on shortest path tree algorithm to cover the shortage of LAC Routing Algorithm (LAC-T), which based on SPT(Shortest Path Tree). LAC-T algorithm elects cluster head by the remaining energy of nodes and the distance...
Proceedings Article
Analysis of PPP Mode of Elderly Service Industry in Shandong Province Under the Background of Population Aging Analysis of the Model Horizon Based on SWOT
Zhen Gao
With the increasing aging trend of China’s society, the contradiction between supply and demand of the pension industry is also becoming increasingly prominent, especially in Shandong province with a huge population base. Therefore, based on the basic goal of accelerating the modernization, standardization...
Proceedings Article
Parking Demand Forecasting in Airport Ground Transportation System: Case Study in Hongqiao Airport
Chang Lin, Weifeng Li, Yan Huanh, Ge Yang
This paper addressed the parking demand forecasting in airport ground transportation system, and demonstrated here in Hongqiao Airport. The moving-average model (MA model) is used to model and estimate the parking demand with the scheduled arrival passengers and the departure passengers. The results...
Proceedings Article
Deformation Control Technology Research of Large Diameter Thin Plate Based on Fuzzy Evaluation Theory
Aiqin Lin
Based on flexible deformation characteristics of large diameter lamella plate in high speed milling plane, it established 9 kinds of processing technology including sequence, clamping method and cutter path. Milling experiment was carried out, and got flatness value and parallel degree of three coordinate...
Proceedings Article
The Auto Parts Road Simulation Vibration Test Platform Design
Tieyi Zhang, Shangxuan Gu, Zhenliang Huang
According to the functional requirements of mechanical auto parts road simulation vibration test platform, mechanical auto parts road simulation vibration test platform structure is studied and designed, and a vibration simulation test platform entity is developed which can simulate auto parts vibration...
Proceedings Article
Critical Discourse Analysis: The Use of Language in Sukoharjo’s Second-Hand Buying and Selling Group on Facebook Social Media and Its Relationship to the Learning of Negotiation Texts
Tri Wahyulita Nurhalimah, Gallant Karunia Assidik, Andi Haris Prabawa, Joko Santoso
This study aims to obtain a description of the characteristics of the language and variety of languages used in posts on Buying and Selling Used Goods Sukoharjo on Facebook social media, as well as the relationship between the use of language in Sukoharjo Used Goods Buying and Selling posts on Facebook...
Series: Advances in Engineering Research
Proceedings Article
Research on MCU Motor Control
Mujun Chen, Jianjuan Zou, Haiyan Qiu
Motor control system has a simple structure, reliable operation and easy maintenance, etc., across the range of applications, including industrial sector. As a single-chip processor motor control system greatly reduces the cost, but also greatly simplifies the wiring of the PCB, PCB layout makes it easier....
Proceedings Article
On the Tutorial System of Independent Colleges in Jiangxi Province
Xin Chen, Xiaoyan Li
Independent colleges in Jiangxi Province implement undergraduate tutorial system, which is a path to explore the establishment of a new relationship between teachers and students while giving full play to professional teachers' role of imparting knowledge and educating people aiming at improving the...
Series: Advances in Engineering Research
Proceedings Article
Research on the test of CTOD specimen of short fatigue crack of Q370qE welded seam
Qiming Yu, Feng Zhou, Zhi Zhang
This paper experimentally study the process and characteristics of the bridge structure steel CTOD specimens weld seam fatigue crack prefabricated. The results provide an experimental base and computing foundations for the bridge This paper studies the CTOD (Crack tip opening displacement) fatigue precracking...
Proceedings Article
Study on the Communication Problems and Countermeasures of TCM Culture under the Vision of Healthy China
Zhou Ping, Zhu Danni
Combined with the present status of development of TCM and the idea of “Healthy China”, this paper analyzes the main problems existing in the communication of TCM culture and the corresponding countermeasures.The countermeasures include the TCM education popularization strategy, the effective promotion...
Proceedings Article
Study on the influencing factors of technical innovation performance in vocational college
Z.X. Yan, Y.J. Bian
Understanding the internal and external factors of technical innovation is crucial to maximize the benefits of innovation in vocational college. Taking regional innovation system perspective, this study focuses on the key factors of technical innovation performance in vocational college. Based on innovation...
Proceedings Article
Analysis on the Influence of COVID-19 on International Financial Market Integration and the Improvement of Climate Finance
Yaqi Zhang
The Coronaviruses virus become the most concerned topic nowadays since it is first discovered by people. Whether it is in terms of health or economy, the severity of the Coronaviruses virus brings unprecedented blows to the economies of many countries, but it only has a negative impact on the economy,...
Proceedings Article
Two-dimensional creation of "rites" and "images": An Analysis of ritual aesthetics of Jian 'an Engraving landscape images
Feifan Weng, Xufang Li, Yuqing Yang, Zheng Ding
Ritual system is the center of traditional Chinese culture, aesthetic theory and practical activities. The creation of garden images in Jian 'an's engraving is also influenced by it and contains profound thoughts of ritual system, which is full of order norms, and creates the ritual aesthetics...
Proceedings Article
An Improved Distributed Antenna System for High-Speed Railway
He TANG, Yong KONG, Xiangrong WANG, Zhenhui TAN
Due to the rapid development of high-speed railways all over the world, Railway digital mobile communication system is one of the most important parts which bears various services. However, it has been a challenge to support high speed (e.g., above 350 km/h) mobile user with broadband communication in...
Proceedings Article
A New Algorithm of Eyed Typhoon Automatic Positioning Based on Single Infrared Satellite Cloud Image
Gang Yin, Yu Feng Chen
According to the characteristic that the gray value difference is quite obvious in different areas of the singles infrared cloud, this paper puts forward an algorithm of the eyed typhoon's center automatic positioning. After pretreating the cloud image, we use the template to segment the airtight cloud...
Proceedings Article
The Analysis of Professional Strategies of the Higher and Vocational Education Organizations Graduate Students as the Future Subjects of the Labor Market
G A Kapranov, F M Kremen, S A Kremen
In a dynamic labor market there are higher requirements to young specialists on planning and managing their careers, therefore, the relevance of the study the professional strategy as process characteristics increases, which determines the purpose and means of its achievements in the professional field....
Proceedings Article
A Comparative Study of Space Access Capabilities in China and Russia
Sheng Zhong, Wen’an Zhong, Yuchao Wang
During the Cold War, the Soviet Union developed its aerospace industry rapidly, thereby achieving great achievements and building strong technological capabilities. After the disintegration of the Soviet Union, Russia has inherited the vast majority of the former Soviet Union’s defense industry and defense...
Series: Advances in Engineering Research
Proceedings Article
Research on Database Application Performance Optimization Method
Jiangang Zhang
Optimization of database systems for the normal operation of the whole system plays a vital role, but it is a very complex task. The final decides the database performance database availability. A database can be up and running, but if you want to take a long time to return results, then their use will...
Proceedings Article
Process Optimization of Steering Axle with Technology of Iron Mold Coated Sand Based on Numerical Simulation
Guangquan Ku, Yong Su, Huihui Zhang, Naixiong Xue
This paper uses the casting simulation software ProCAST to simulate the production of steering axle with technology of iron mold coated sand, and corrects the corresponding process by the simulation results. Utilizing the balanced solidification principle, by increasing the number of the ingates and...
Proceedings Article
The Use of Big Data in Customer Acquisition and Retention
Xiaotian Wu
This paper sought to examine the usefulness of big data in customer acquisition and retention. Data for the study were collected from secondary sources such as articles and online publications. The data were later analyzed using thematic content analysis. Findings indicated that big data is revolutionizing...
Proceedings Article
Reflections on Professional Ethics Education in College Journalism
Jing Zuo
In recent years, the phenomenon of anomie in our country has occurred frequently, so that we have to reflect on the professional conduct of the press. University journalism ethics education is the first cornerstone of journalists to establish the professional ethics of journalism, and it is increasingly...
Proceedings Article
An Exploration on the Transformation and Development Path of Specialty Clusters in Normal Universities
Xinhua Xu, Song Lin, Wenshan Cheng, Hongying Gao, Min Liu
Under the policy background of undergraduate transformation and development, the transformation and development of specialties is a strategy of partial transformation for local undergraduate normal universities. The electronic information specialty in Hubei Normal University has made valuable preliminary...
Proceedings Article
Analysis on the Evolution of Inner Mongolia College Admission System
Jianing Bai
The college entrance examination is the most important exam for Chinese high school students. There are many kinds of college entrance examination mechanisms in China, among which Inner Mongolia is the most special, and it adopts the online system to fill in the application form. There are not many researches...
Series: Advances in Engineering Research
Proceedings Article
A Physical-Effect-Considered Formalized Modeling for Pipelined Manufacturing Machining System
Min-Cong Yu, De-Yu Qi
New stage of global industry is coming with the new requirements to the IACS (Industry Automation Control System), e.g. flexible manufacturing, small batch and customized production. So far, most of IACS modeling methodologies are concerning on the description to specified domain of computing subsystem,...
Proceedings Article
A novel Scheme on the Seamless Handover on Vehicle
Linyuan YAO, He TANG, Ping DONG, Yong KONG
In traditional Train-Ground Communication (TGC), the mobile node or the mobile network is responsible to handover from one domain to another, although the designer has the route of the trains. A novel scheme on the seamless handover on vehicle is proposed in this paper. The main idea is that the channel...
Proceedings Article
The Moral Education: Literature Review of Its Development from Past to Present
Jingyi Cheng, Wen Wang, Xuerong Wang
In a broad sense, moral education refers to all activities that purposefully and systematically exert influence on members of society in terms of politics, ideology, and morality. The purpose of this study is to expose Chinese moral education. This literature review synthesizes the paper on moral education...
Proceedings Article
Response analysis of curve beam bridge under high earthquake intensity
Zhiqiang Chen, Rui Li, Jin Zhao, Zhenyu Xiu
girder bridge; earthquake response; high earthquake intensity
Proceedings Article
Relationship between Short Term Traffic Flow Chaos Fractal Properties and the Necessary Data for Prediction
Gang Yin, Yu Feng Chen
Analyze the traffic flow in multi-scale time window of a freeway by using the nonlinear analysis method such as Correlation dimension , recursive map and so on, we find that chaos and fractal still exist in wide observation scales. Traffic flow correlation dimension reduces when the length of time window...
Proceedings Article
The Theory and Development of Business Ecosystems
Ruijiong Gao
As a kind of ecosystem, the composition of the commercial ecosystem must be intertwined with each other, just as the natural ecosystem can extend to the natural environment of the outer planet and can be subdivided into a specific chemical element. The commercial ecosystem is endless. Understanding the...
Series: Advances in Engineering Research
Proceedings Article
Study of Computer Network Security and Its Countermeasures
Jun Qian, Song Guo
Computer technology is developing rapidly, so that the development of today's society can not do without information network. Since the information transfer computer network involved in all areas of finance, science and education, and military, which contains significant economic or national interests,...
Proceedings Article
Measurement of Two-dimension Justice Belief: Retribution and Balance
S. Tao, C.C. Yuan, Y. Xu
Living in an unpredictable and uncontrollable unjust world would be unbearably threatening, so people prefer to believe that the social system is fair, legitimate, and justifiable. To explore the connotation of justice belief, several methods are used. First, 30 participants from various vocations are...