Implementation of Protective Measures to Prevent Covid-19 Transmission in Traditional Markets

A Behavioral Perspective

DOI

10.2991/assehr.k.210508.001How to use a DOI?

Keywords

knowledge, attitude, practice, traditional market, covid 19 prevention, behavioral perspective, KAP analysis

Abstract

Covid is the most contagious virus in the world today. It is transmitted through human interaction, making the traditional market as a potential hotspot for Covid-19 transmission. After several months implementing large-scale social restrictions (PSBB), the Indonesian government implemented a new policy, namely the new normal. Where economic, social and medical activities including traditional markets were recovered under the requirements of strict health protocols. This recovery has implications for loosening the interaction restriction between people who are susceptible to transmission. Therefore, it is necessary to know how was the implementation of protective measures to prevent covid transmission in traditional markets in order to ensure that the economic conditions can recover without increasing the number of covid sufferers as the primary goal. This study was conducted by interviewing, observing and documenting market stakeholders, market facilities and their surrounding environment. The focus of this study was on the knowledge of the stakeholders (ie., market managers, traders, and buyers) about the health protocols and how they implement them at the traditional market. Based on the data found in the field, stakeholders’ knowledge was very good. This knowledge includes basic knowledge about Covid, how it is transmitted and how to prevent it. However, their attitude were still far from standard. The traders and market managers were receiving and responding corona virus issues but were not responsiveness about it. The practice stages were not implemented properly. Only buyers having a good attitude and practice and achieved all stages. This was obtained from the process of knowledge, attitude, and practice stages outside the market. Based on KAP’s analysis, stakeholders only fulfill the knowledge domain, while attitude only reached the valuing and responding stages. Valuing and responding were not missed. The health protocols were well implemented by the buyers because the process of knowledge, attitude, and response has been completely achieved personally. In other words, even though the input is good, if the process of behavioral changes did not well achieve, the responses of behavioral changes will also be suboptimal.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Deti Nudiati
AU  - Eko Sulistiono
PY  - 2021
DA  - 2021/05/10
TI  - Implementation of Protective Measures to Prevent Covid-19 Transmission in Traditional Markets
BT  - Proceedings of the First Transnational Webinar on Adult and Continuing Education (TRACED 2020)
PB  - Atlantis Press
SP  - 1
EP  - 5
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210508.001
DO  - 10.2991/assehr.k.210508.001
ID  - Nudiati2021
ER  -