Analysis of the Need for Community-Based Creative Economy Training for the Development of Family Economic Resilience During the Covid-19 Pandemic

DOI

10.2991/assehr.k.210508.032How to use a DOI?

Keywords

family empowerment, desain based research

Abstract

Pandemic in Indonesia has prompted the government to implement a large-scale social restriction policy in an effort to break the chain of transmission and protect the population from the risk of transmission. This condition makes the importance of physical (economic) resilience by developing skills in a family friendly environment that can enhance productive culture. Creative Economy is an economic activity that makes creativity the main asset in creating added value to the economy by providing input in the form of education, experience, training, coaching, coaching and direction. This study aims to determine what kind of creative economy training needs will build family economic resilience during this pandemic, particularly for urban poor families. This study uses Design Based Research (DBR). The research approach in the first stage of the DBR design uses a qualitative approach, using interview techniques, observation, documentation study, and FGD (Forum Group Discussion). The research subjects were community leaders, including the village head, PKK cadres and Motekar (Motivator Family Resilience) in the Babakan Sari Village, Kiaracondong District, Bandung City. The results showed that the form of intervention that could be carried out was through creative economy training in which business development was carried out through the use of technology which focused on excellence (1) product packaging design; and (2) online product marketing.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Viena R Hasanah
AU  - Hodijah Wulandari
AU  - Yoyoh Jubaedah
PY  - 2021
DA  - 2021/05/10
TI  - Analysis of the Need for Community-Based Creative Economy Training for the Development of Family Economic Resilience During the Covid-19 Pandemic
BT  - Proceedings of the First Transnational Webinar on Adult and Continuing Education (TRACED 2020)
PB  - Atlantis Press
SP  - 176
EP  - 179
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210508.032
DO  - 10.2991/assehr.k.210508.032
ID  - Hasanah2021
ER  -