Proceedings of the 2016 International Conference on Social Science, Humanities and Modern Education (SSHME 2016)

The research of small and medium-sized wedding photography enterprise’s product types and consumer participation behavior

Authors
Wenrong Jiang, Shijie He
Corresponding Author
Wenrong Jiang
Available Online June 2016.
DOI
10.2991/sshme-16.2016.20How to use a DOI?
Keywords
Small and medium-sized wedding photography enterprise; Product types; Consumer participation behavior
Abstract

With the development in wedding photography market in recent years, customer’s increasingly demand presents a trend of diversification, customer’s demand for the core services also will change small and medium enterprise product type. Through the study of wedding photography business product types and consumer participation behavior, we will explore the potential relationship between the two to help wedding businesses more precisely targeting consumer demands, while designing healthy long-term marketing program to help small and medium enterprises to get better wedding photography development in the fierce competition in the market.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 International Conference on Social Science, Humanities and Modern Education (SSHME 2016)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2016
ISBN
978-94-6252-205-3
ISSN
2352-5398
DOI
10.2991/sshme-16.2016.20How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Wenrong Jiang
AU  - Shijie He
PY  - 2016/06
DA  - 2016/06
TI  - The research of small and medium-sized wedding photography enterprise’s product types and consumer participation behavior
BT  - Proceedings of the 2016 International Conference on Social Science, Humanities and Modern Education (SSHME 2016)
PB  - Atlantis Press
SP  - 103
EP  - 107
SN  - 2352-5398
UR  - https://doi.org/10.2991/sshme-16.2016.20
DO  - 10.2991/sshme-16.2016.20
ID  - Jiang2016/06
ER  -