Intensity of the Reverse Sexual Double Standards in Females and Males and Possible Factors

DOI

10.2991/assehr.k.220401.215How to use a DOI?

Keywords

sexual double standard; reverse sexual double standards; implicit association test; women’s judging factors; sexual double standard scale

Abstract

Despite past research on sexual double standards (SDS), recent research has found that reverse sexual double standards (reverse SDS) exist. In this work, different levels of men’s body appearance and financial status were considered factors influencing the reverse SDS. People’s implicit endorsement of the reverse SDS associated with different factors of the reverse SDS was investigated using the Implicit Association Test (IAT). An explicit endorsement of the reverse SDS was investigated using the SDSS (sexual double standard scale). The results showed that participants endorsed both an implicit and explicit reverse SDS, but women endorsed it more strongly than men. Also, when men are more attractive, women will judge them less harshly. In this work, men’s reverse SDS was found, and different factors of reverse SDS were discussed. Future researchers can imply this work to call attention to the reverse SDS and gender equality.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Liqing Qi
PY  - 2022
DA  - 2022/04/08
TI  - Intensity of the Reverse Sexual Double Standards in Females and Males and Possible Factors
BT  - Proceedings of the 2022 International Conference on Social Sciences and Humanities and Arts (SSHA 2022)
PB  - Atlantis Press
SP  - 1135
EP  - 1140
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220401.215
DO  - 10.2991/assehr.k.220401.215
ID  - Qi2022
ER  -