New Developments in Tourism Live Broadcasting

DOI

10.2991/assehr.k.200801.059How to use a DOI?

Keywords

tourism, live broadcast, marketing, development

Abstract

This paper aims to provide a theoretical basis for the realistic development of tourism live broadcast marketing. And the author used the literature analysis method and combined with the practice of China to deeply discuss the rise reasons and the current situation of tourism live broadcast marketing. This paper argues that tourism live broadcast marketing saves the cost of offline marketing and breaks through the limitation of using text and pictures to marketing of online marketing. With its strong interactivity, tourism live broadcast marketing satisfies the desire of consumers and is a new hot spot of online tourism marketing in the future. The innovation of this paper is to clarify the essence of tourism live broadcast marketing and to put forward some development suggestions in view of the existing problems.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xuejing Wang
AU  - Bo Liu
AU  - Jingmin Zhang
PY  - 2020
DA  - 2020/08/01
TI  - New Developments in Tourism Live Broadcasting
BT  - Proceedings of the 2020 International Conference on Social Science, Economics and Education Research (SSEER 2020)
PB  - Atlantis Press
SP  - 244
EP  - 247
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200801.059
DO  - 10.2991/assehr.k.200801.059
ID  - Wang2020
ER  -