Research on Service Innovation Mode of “Internet plus Tourism” Against the Background of the Integration of Culture and Tourism

DOI

10.2991/assehr.k.200801.060How to use a DOI?

Keywords

culture and travel integration, service innovation, internet plus tourism, four-dimensional mode

Abstract

“Culture and Tourism Integration” and “Internet plus Tourism” are hot topics under the guidance of national policies in recent years, but previous studies in this field have relatively neglected this aspect of service innovation. And service innovation is of great significance to promote industrial integration and better realize the tourism supply-side reform. To this end, the article combines the four-dimensional mode of service innovation, studies typical service innovation events of Ctrip Tourism Group, sums up its successful experience in the process of service innovation, and expounds the inspiration of current tourism companies in service innovation. The research has certain enlightenment to promote the development of the new format of the integration of culture, tourism, and the Internet, to form a tourism enterprise brand, and to meet the service needs of tourists.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Liwei Cui
AU  - Jingmin Zhang
PY  - 2020
DA  - 2020/08/01
TI  - Research on Service Innovation Mode of “Internet plus Tourism” Against the Background of the Integration of Culture and Tourism
BT  - Proceedings of the 2020 International Conference on Social Science, Economics and Education Research (SSEER 2020)
PB  - Atlantis Press
SP  - 248
EP  - 252
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200801.060
DO  - 10.2991/assehr.k.200801.060
ID  - Cui2020
ER  -