Preference Survey of Newspaper Readers in the Digital Era
Quantitative Descriptive Study of Public Preferences Pikiran Rakyat Daily Newspaper
- DOI
- 10.2991/assehr.k.220407.068How to use a DOI?
- Keywords
- preference; audience; print media; newspaper; industry
- Abstract
The mass media industry continues to grow along with digital technological developments. Print mass media is now considered to be on the verge of extinction due to the development of online media. Print media such as the Pikiran Rakyat’s Daily Newspaper need to implement a strategy in retaining their readers. Pikiran Rakyat requires preference data from its audience. This study describes the preferences of print media audiences that are in accordance with the interests in consuming newspapers. The research uses a survey method to get an objective picture of audience preferences. The sample was obtained using the purposive sampling technique based on the population of potential readers in West Java. The number of samples collected was 1540 respondents. Data analysis was carried out using non-parametric statistical test techniques by describing the actual situation in the respondent’s choice. The results showed that most of the audience of Pikiran Rakyat Newspaper wanted a change in the format and appearance of the newspaper to be more practical, efficient, but containing news that was in accordance with the needs of the community. The audience is also more interested in the colorful tabloid format with illustrations in the news.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Firmansyah Firmansyah AU - Sophia Novita AU - Dian Widya Putri AU - Atie Rachmiatie AU - Septiawan Santana Kurnia AU - Alex Sobur PY - 2022 DA - 2022/04/23 TI - Preference Survey of Newspaper Readers in the Digital Era BT - Proceedings of the 4th Social and Humanities Research Symposium (SoRes 2021) PB - Atlantis Press SP - 338 EP - 343 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220407.068 DO - 10.2991/assehr.k.220407.068 ID - Firmansyah2022 ER -