Influence Factors of Users Satisfaction of Mobile Commerce -An Empirical Research in China

DOI

10.2991/mse-17.2017.50How to use a DOI?

Keywords

Mobile commerce; User satisfaction; Influence factors; Consumer behavior

Abstract

This study establishes a structural model to measure user satisfaction toward mobile commerce (m-commerce) from the perspective of m-commerce participants by analyzing factors influencing user satisfaction. A questionnaire survey on 428 m-commerce users is conducted. The model is verified by regression analysis and other analytical methods, and factors influencing the user satisfaction are determined. The features of m-commerce applications, performances of mobile intelligent terminals, and service quality of m-commerce are key factors influencing user satisfaction.This study proposes suggestions and recommendations to enhance user satisfaction and improve the vitality of m-commerce ecosystem. It further promotes m-commerce among customers, and thus increasing efficiency in learning, living, and working.The conclusions explain the factors influencing user satisfaction and provide recommendations and references for mobile network service providers, smart phone manufacturers, mobile application service providers, and other m-commerce participants to increase their market shares.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ping-Hao Ye
AU  - Li-Qiong Liu
PY  - 2017/10
DA  - 2017/10
TI  - Influence Factors of Users Satisfaction of Mobile Commerce -An Empirical Research in China
BT  - Proceedings of the 3rd Annual 2017 International Conference on Management Science and Engineering (MSE 2017)
PB  - Atlantis Press
SP  - 208
EP  - 217
SN  - 2352-5428
UR  - https://doi.org/10.2991/mse-17.2017.50
DO  - 10.2991/mse-17.2017.50
ID  - Ye2017/10
ER  -