How to create a Chinese-style local clothing brand?

DOI

10.2991/mmetss-18.2018.10How to use a DOI?

Keywords

Chinese element, Fashion brand, Domestic brand, Brand culture,Brand development.

Abstract

Since the rapid development of social economy, many local apparel companies have begun to focus on brand development, and Chinese elements have also become the starting point for some local companies to shape their brand image. However, in the development process, how to rationally use the unique image of the Chinese brand fullness brand, how to organically combine Chinese elements and brand image, corporate image, product personality is now the enterprise is facing problems. The purpose of this article is to do some analysis of the current status of local apparel brands, and put forward some development suggestions for local apparel brands that want to build Chinese characteristics.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xueying Liu
PY  - 2018/11
DA  - 2018/11
TI  - How to create a Chinese-style local clothing brand?
BT  - Proceedings of the 2018 3rd International Conference on Modern Management, Education Technology, and Social Science (MMETSS 2018)
PB  - Atlantis Press
SP  - 37
EP  - 42
SN  - 2352-5398
UR  - https://doi.org/10.2991/mmetss-18.2018.10
DO  - 10.2991/mmetss-18.2018.10
ID  - Liu2018/11
ER  -