Halal Lifestyle: A Study of Revitalizing Islamic Consumption of Middle Class Muslims
- 10.2991/978-2-38476-022-0_20How to use a DOI?
- halal lifestyle; islamic consumption; muslim middle class
The presence of the Muslim middle class in Indonesia is able to bring religious values in the midst of the rapid growth of consumerism in various promising sectors, especially in the economic field. Along with the trend of halal products being offered amid the needs of the community, not only in the food and beverage sector, this behavior also includes all sectors of community needs, starting from the needs of clothing, food and housing such as fashion, health, beauty, tourism, transportation, financial institutions and property. Sharia has also colored the space for the needs of Muslims. The phenomenon of the halal lifestyle in the midst of a pandemic has become a special attraction for various groups, especially for Muslims in meeting food needs, of course the work is that halal is accompanied by sustainability of quality food that has nutrition for health, even a healthy lifestyle is now a lifestyle for people who can afford it. Being an inseparable part, this condition creates a market segment in the midst of a pandemic that has its own charm. This study uses descriptive qualitative methods to explore and make observations about the implementation of the halal lifestyle. In addition, it also makes observations related to the role of the Muslim middle class in dominating the use of halal products. The results of this study provide a view that the halal lifestyle among the Muslim middle class has an orientation of Islamic consumption values. In its implementation, the halal lifestyle emphasizes the aspects of norms and morals as taught in the Qur’an and hadith.
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Cite this article
TY - CONF AU - Fatkur Huda AU - Arin Setiyowati PY - 2023 DA - 2023/05/13 TI - Halal Lifestyle: A Study of Revitalizing Islamic Consumption of Middle Class Muslims BT - Proceedings of the 1st UMSurabaya Multidisciplinary International Conference 2021 (MICon 2021) PB - Atlantis Press SP - 186 EP - 194 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-022-0_20 DO - 10.2991/978-2-38476-022-0_20 ID - Huda2023 ER -