The Influence of Organizational Identification and Ad Evaluation to Employee’s Customer Focus at Universitas Muhammadiyah Surabaya
- 10.2991/978-2-38476-022-0_31How to use a DOI?
- Identification of organization; Ad value congruence; Ad promise accuracy; Advertising effectiveness; Pride; Customer focus
The employee must to have the customer Focus, because it can raise the performance of the Company in formulate, give attention, and serve the Customer better. Customer focus consist when the employees proud with their Company. Something that employees have attention to their Company is advertising of it. When advertising of Company is effective, their employees can be proud with their Job, because the advertising is a representation of Company that showed by external audience in order to make them interested with the Company. If advertising showing the real condition value, the advertising can be effective and make the employees proud to be part of Company. Employees must to evaluate advertising of Company for gaining the effectiveness advertising by evaluate the value congruence and promise accuracy of ads. Therefore, to evaluate it employees must to identify their organization, so they will have the sense of belonging and merge with the goal of Company. It can help the employees to evaluate the advertising because they care about destiny and future of Company. This study aims to assess and analyze the effect of organizational identification and evaluation of ad to employee’s consumer focus at Universitas Muhammadiyah Surabaya. The model used in this study is a model of quantitative research. The selected sample of 210 respondents are from The population employees. Sampling technique used purposive sampling. Analysis data methods using Structural Equation Modeling (SEM) with AMOS program.
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Cite this article
TY - CONF AU - Muhammad AlHakim Danurwindo PY - 2023 DA - 2023/05/13 TI - The Influence of Organizational Identification and Ad Evaluation to Employee’s Customer Focus at Universitas Muhammadiyah Surabaya BT - Proceedings of the 1st UMSurabaya Multidisciplinary International Conference 2021 (MICon 2021) PB - Atlantis Press SP - 283 EP - 292 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-022-0_31 DO - 10.2991/978-2-38476-022-0_31 ID - Danurwindo2023 ER -