The Relationship between Online Vendor Attributes and Online Customer Relationship Quality

DOI

10.2991/mess-18.2018.15How to use a DOI?

Keywords

Online Vendors’ Attributes, Merchandise, Price Perception, Relationship Quality

Abstract

This paper aims to examine the relationship between merchandise, website navigation, price perception and online relationship quality. The findings indicate that merchandise has a significant effect on relationship quality. Relationship value had an indirect effect on relationship strength and citizenship behavior through relationship quality.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiang-Yu MENG
AU  - Hua LI
AU  - Xiao-Yang YANG
PY  - 2018/04
DA  - 2018/04
TI  - The Relationship between Online Vendor Attributes and Online Customer Relationship Quality
BT  - Proceedings of the 2018 4th Annual International Conference on Modern Education and Social Science (MESS 2018)
PB  - Atlantis Press
SP  - 89
EP  - 93
SN  - 2352-5398
UR  - https://doi.org/10.2991/mess-18.2018.15
DO  - 10.2991/mess-18.2018.15
ID  - MENG2018/04
ER  -