Proceedings of the 2018 4th Annual International Conference on Modern Education and Social Science (MESS 2018)

The Relationship between Online Vendor Attributes and Online Customer Relationship Quality

Authors
Xiang-Yu MENG, Hua LI, Xiao-Yang YANG
Corresponding Author
Xiang-Yu MENG
Available Online April 2018.
DOI
https://doi.org/10.2991/mess-18.2018.15How to use a DOI?
Keywords
Online Vendors’ Attributes, Merchandise, Price Perception, Relationship Quality
Abstract
This paper aims to examine the relationship between merchandise, website navigation, price perception and online relationship quality. The findings indicate that merchandise has a significant effect on relationship quality. Relationship value had an indirect effect on relationship strength and citizenship behavior through relationship quality.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2018 4th Annual International Conference on Modern Education and Social Science (MESS 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
April 2018
ISBN
978-94-6252-526-9
ISSN
2352-5398
DOI
https://doi.org/10.2991/mess-18.2018.15How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Xiang-Yu MENG
AU  - Hua LI
AU  - Xiao-Yang YANG
PY  - 2018/04
DA  - 2018/04
TI  - The Relationship between Online Vendor Attributes and Online Customer Relationship Quality
BT  - 2018 4th Annual International Conference on Modern Education and Social Science (MESS 2018)
PB  - Atlantis Press
SP  - 89
EP  - 93
SN  - 2352-5398
UR  - https://doi.org/10.2991/mess-18.2018.15
DO  - https://doi.org/10.2991/mess-18.2018.15
ID  - MENG2018/04
ER  -