The Relationship between Online Vendor Attributes and Online Customer Relationship Quality
Xiang-Yu MENG, Hua LI, Xiao-Yang YANG
Available Online April 2018.
- https://doi.org/10.2991/mess-18.2018.15How to use a DOI?
- Online Vendors’ Attributes, Merchandise, Price Perception, Relationship Quality
- This paper aims to examine the relationship between merchandise, website navigation, price perception and online relationship quality. The findings indicate that merchandise has a significant effect on relationship quality. Relationship value had an indirect effect on relationship strength and citizenship behavior through relationship quality.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Xiang-Yu MENG AU - Hua LI AU - Xiao-Yang YANG PY - 2018/04 DA - 2018/04 TI - The Relationship between Online Vendor Attributes and Online Customer Relationship Quality BT - 2018 4th Annual International Conference on Modern Education and Social Science (MESS 2018) PB - Atlantis Press SP - 89 EP - 93 SN - 2352-5398 UR - https://doi.org/10.2991/mess-18.2018.15 DO - https://doi.org/10.2991/mess-18.2018.15 ID - MENG2018/04 ER -