Research on College Students' Consumption Behavior of Jinjiang Sportswear Brand Based on Green Marketing
Available Online September 2019.
- https://doi.org/10.2991/jahp-19.2019.215How to use a DOI?
- green marketing; Jinjiang; sportswear; consumer behavior
- Jinjiang has become an industrial cluster for the development of China's sportswear brand, and its brand popularity and international influence are growing. The green marketing of Jinjiang sportswear brand is conducive to reducing the destruction of the natural environment and waste of natural resources, promoting the development of green economy, and promoting the harmonious development of human and nature. Through questionnaire survey, this paper uses SPSS software to analyze college students’ consumption behavior of Jinjiang sportswear brand on environmental responsibility, consumption level and 4P of green marketing, and puts forward corresponding countermeasures to promote the development of Jinjiang sportswear brand.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Qian Yang PY - 2019/09 DA - 2019/09 TI - Research on College Students' Consumption Behavior of Jinjiang Sportswear Brand Based on Green Marketing BT - The 4th International Conference on Economy, Judicature, Administration and Humanitarian Projects (JAHP 2019) PB - Atlantis Press SP - 1065 EP - 1068 SN - 2352-5428 UR - https://doi.org/10.2991/jahp-19.2019.215 DO - https://doi.org/10.2991/jahp-19.2019.215 ID - Yang2019/09 ER -