Proceedings of the 4th International Conference on Economy, Judicature, Administration and Humanitarian Projects (JAHP 2019)

Analysis of Profitability of Real Estate Enterprises Taking LONGFOR as an Example

Authors
Fuxin Liu, Hongxing Wen
Corresponding Author
Fuxin Liu
Available Online September 2019.
DOI
10.2991/jahp-19.2019.69How to use a DOI?
Keywords
real estate enterprises; profitability analysis; policy
Abstract

For a long time, the real estate industry has been called the pillar industry of China's national economic development, which has played an important role in supporting the national economic lifeline. Even though the growing pace of economic development has become slower, the real estate industry as a whole is still on the rise. However, the state has been introducing policies to regulate the real estate industry and curb excessively high housing prices. In such a market environment, how to improve the profitability of the real estate industry to obtain higher profits has become a top priority. Taking LONGFOR Real Estate as the research object of profitability analysis, based on the financial statements of 2015-2017, through qualitative and quantitative analysis, it gives corresponding suggestions on how to improve the profitability of LONGFOR Real Estate and the whole real estate industry.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 4th International Conference on Economy, Judicature, Administration and Humanitarian Projects (JAHP 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
September 2019
ISBN
10.2991/jahp-19.2019.69
ISSN
2352-5428
DOI
10.2991/jahp-19.2019.69How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Fuxin Liu
AU  - Hongxing Wen
PY  - 2019/09
DA  - 2019/09
TI  - Analysis of Profitability of Real Estate Enterprises Taking LONGFOR as an Example
BT  - Proceedings of the 4th International Conference on Economy, Judicature, Administration and Humanitarian Projects (JAHP 2019)
PB  - Atlantis Press
SP  - 325
EP  - 329
SN  - 2352-5428
UR  - https://doi.org/10.2991/jahp-19.2019.69
DO  - 10.2991/jahp-19.2019.69
ID  - Liu2019/09
ER  -