Analysis of Profitability of Real Estate Enterprises Taking LONGFOR as an Example
- Fuxin Liu, Hongxing Wen
- Corresponding Author
- Fuxin Liu
Available Online September 2019.
- https://doi.org/10.2991/jahp-19.2019.69How to use a DOI?
- real estate enterprises; profitability analysis; policy
- For a long time, the real estate industry has been called the pillar industry of China's national economic development, which has played an important role in supporting the national economic lifeline. Even though the growing pace of economic development has become slower, the real estate industry as a whole is still on the rise. However, the state has been introducing policies to regulate the real estate industry and curb excessively high housing prices. In such a market environment, how to improve the profitability of the real estate industry to obtain higher profits has become a top priority. Taking LONGFOR Real Estate as the research object of profitability analysis, based on the financial statements of 2015-2017, through qualitative and quantitative analysis, it gives corresponding suggestions on how to improve the profitability of LONGFOR Real Estate and the whole real estate industry.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Fuxin Liu AU - Hongxing Wen PY - 2019/09 DA - 2019/09 TI - Analysis of Profitability of Real Estate Enterprises Taking LONGFOR as an Example BT - The 4th International Conference on Economy, Judicature, Administration and Humanitarian Projects (JAHP 2019) PB - Atlantis Press SN - 2352-5428 UR - https://doi.org/10.2991/jahp-19.2019.69 DO - https://doi.org/10.2991/jahp-19.2019.69 ID - Liu2019/09 ER -