Proceedings of the 4th International Conference on Economy, Judicature, Administration and Humanitarian Projects (JAHP 2019)

Analysis of Profitability of Real Estate Enterprises Taking LONGFOR as an Example

Authors
Fuxin Liu, Hongxing Wen
Corresponding Author
Fuxin Liu
Available Online September 2019.
DOI
https://doi.org/10.2991/jahp-19.2019.69How to use a DOI?
Keywords
real estate enterprises; profitability analysis; policy
Abstract
For a long time, the real estate industry has been called the pillar industry of China's national economic development, which has played an important role in supporting the national economic lifeline. Even though the growing pace of economic development has become slower, the real estate industry as a whole is still on the rise. However, the state has been introducing policies to regulate the real estate industry and curb excessively high housing prices. In such a market environment, how to improve the profitability of the real estate industry to obtain higher profits has become a top priority. Taking LONGFOR Real Estate as the research object of profitability analysis, based on the financial statements of 2015-2017, through qualitative and quantitative analysis, it gives corresponding suggestions on how to improve the profitability of LONGFOR Real Estate and the whole real estate industry.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Cite this article

TY  - CONF
AU  - Fuxin Liu
AU  - Hongxing Wen
PY  - 2019/09
DA  - 2019/09
TI  - Analysis of Profitability of Real Estate Enterprises Taking LONGFOR as an Example
BT  - The 4th International Conference on Economy, Judicature, Administration and Humanitarian Projects (JAHP 2019)
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/jahp-19.2019.69
DO  - https://doi.org/10.2991/jahp-19.2019.69
ID  - Liu2019/09
ER  -