Millennials’ Intention Towards Syariah Card: The Roles of the Theory of Planned Behavior and Product Knowledge

DOI

10.2991/aer.k.211106.084How to use a DOI?

Keywords

Theory of planned behavior; attitude; perceived behavioral control; product knowledge; intention

Abstract

Support from various community groups for the sharia card is very important to advance card service-based sharia financing activities. This study aims to estimate the roles of the theory of planned behavior (TPB) and product knowledge in influencing millennial intentions towards the sharia card. By utilizing 300 millennial respondents, this study analyzed the intention towards the sharia card using SEM-PLS. The empirical findings indicate that TPB and product knowledge are essential in influencing millennials’ intention towards the sharia card. Academically, this study implies an expansion of intention knowledge towards Islamic banking products, especially card-based financial services. In practical terms, on the other hand, it shows the importance of developing the TPB and outreach to increase public support for the sharia card.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Muhammad Muflih
AU  - Radia Purbayati
PY  - 2021
DA  - 2021/11/23
TI  - Millennials’ Intention Towards Syariah Card: The Roles of the Theory of Planned Behavior and Product Knowledge
BT  - Proceedings of the 2nd International Seminar of Science and Applied Technology (ISSAT 2021)
PB  - Atlantis Press
SP  - 539
EP  - 543
SN  - 2352-5401
UR  - https://doi.org/10.2991/aer.k.211106.084
DO  - 10.2991/aer.k.211106.084
ID  - Muflih2021
ER  -