Proceedings of the Second International Symposium on Management and Social Sciences (ISMSS 2020)

The Application of Metaphor Cognition in CRH Metaphor Translation and Its Role in the Promotion of CRH Culture

Authors
Wenqun Yao, Junqi Ma
Corresponding Author
Wenqun Yao
Available Online 3 December 2020.
DOI
10.2991/assehr.k.201202.151How to use a DOI?
Keywords
Metaphor cognition, Cognition equivalence, Language equivalence, CRH metaphor translation
Abstract

Since metaphor cognition was put forward officially from 1980, it has been widely applied in many research fields including the translation of metaphor. Metaphor cognition study opens a new window for metaphor translation and scholars stride to find a balance between cognition equivalence and language equivalence in metaphor translation. From the last decade of 20th century, CRH (China Railway High-Speed) has gained rapid development and attracted world attention with great achievements. There appeared a number of CRH reports and publications withvariousCRH metaphors creation, which has already formed one important part of CRH culture. In order to better promote the CRH culture, the paper explores CRH metaphor translation from the angle of metaphor cognition based on the CRH metaphors in two CRH books under the guidance of Kövecses’s metaphor cognition equivalence translation strategy with detailed effective metaphor translation methods.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Second International Symposium on Management and Social Sciences (ISMSS 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
3 December 2020
ISBN
10.2991/assehr.k.201202.151
ISSN
2352-5398
DOI
10.2991/assehr.k.201202.151How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Wenqun Yao
AU  - Junqi Ma
PY  - 2020
DA  - 2020/12/03
TI  - The Application of Metaphor Cognition in CRH Metaphor Translation and Its Role in the Promotion of CRH Culture
BT  - Proceedings of the Second International Symposium on Management and Social Sciences (ISMSS 2020)
PB  - Atlantis Press
SP  - 427
EP  - 431
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201202.151
DO  - 10.2991/assehr.k.201202.151
ID  - Yao2020
ER  -