The Relationship Between Social Appearance Anxiety and Perceived Values of Skin Care Products Among Highly Stable Income Women

DOI

10.2991/978-2-494069-31-2_105How to use a DOI?

Keywords

Appearance anxiety; Symbolic value; Functional value; Skin products; Women

Abstract

He importance individuals attach to their appearance is attracting attention in different countries. We studied if highly stable income female groups with different facial anxiety levels have different value demands for skin care products. As expected, our research showed that highly stable income women with higher social appearance anxiety tend to care more about the symbolic value of the product, than the functional and emotional value of the product. Our research suggests that companies may want to emphasize more of the symbolic value of their skin care products, in addition to their promotion of the functional value of the product. We discuss the theoretical and practical indications of our findings.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Xinyue Zhao
PY  - 2022
DA  - 2022/12/29
TI  - The Relationship Between Social Appearance Anxiety and Perceived Values of Skin Care Products Among Highly Stable Income Women
BT  - Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
PB  - Atlantis Press
SP  - 907
EP  - 913
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-31-2_105
DO  - 10.2991/978-2-494069-31-2_105
ID  - Zhao2022
ER  -