Social Media Opinion Leaders Who Cater to the Male Gaze and Their Influence on Beauty Standards: A Case Study on Kim Kardashian’s Posts on Instagram
- 10.2991/978-2-494069-31-2_71How to use a DOI?
- Male Gaze; Social Media; Opinion Leader; Beauty Standard; Cultivation Theory
As the product of the long-lasting patriarchal social system, the male gaze is not only directing the gender performances on social media but also affecting females’ behaviors in the display of beauty in real life. Social media and opinion leaders are shaping active online users’ perceptions of the current beauty standard due to the audience’s repeated exposure to those media content that shows feminine beauty ideals. The paper did a case study on Kim Kardashian’s photos posted on Instagram using categorical sampling and data analysis as the research methods in the two surveys. This research proved the cater to the male gaze in photos posted by celebrities on social media and discusses the influence of social media opinion leaders on the audience’s ideology and behavior regarding beauty standards. As a result, over-engaging with social networking platforms and images published by social media opinion leaders can lead to severe consequences on the audience, such as appearance anxiety and low self-esteem.
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Cite this article
TY - CONF AU - Shiyun Yang AU - Yiran Dang AU - Yuhan Ma PY - 2022 DA - 2022/12/29 TI - Social Media Opinion Leaders Who Cater to the Male Gaze and Their Influence on Beauty Standards: A Case Study on Kim Kardashian’s Posts on Instagram BT - Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022) PB - Atlantis Press SP - 574 EP - 583 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-494069-31-2_71 DO - 10.2991/978-2-494069-31-2_71 ID - Yang2022 ER -