Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)

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How the Age Impact WOMEN’S Rating on Clothing Based on WOMEN’S Clothing E-Commerce Review

Authors
Siqi Li1, Ziwen Wang2, *
1Tianjin University of Finance and Economics, Tianjin, 300221, China
2Sun Yat-sen University, Guangzhou, 510275, China
*Corresponding author. Email: wangzw23@mail2.sysu.edu.cn
Corresponding Author
Ziwen Wang
Available Online 29 December 2022.
DOI
10.2991/978-2-494069-31-2_253How to use a DOI?
Keywords
Women’s clothing; E-commerce; Consumer satisfaction
Abstract

The research focuses on the increasing need in mature women’s clothing when they shop online. Clothing has both psychological and social meanings for consumers, therefore, our research attempt to find multidimensional aspects of consumers’ perceptions and evaluations through reviews, and accordingly put forward some marketing suggestions for online women’s shop. Data analysis and text analysis were both used in the research. The quantitative results include descriptive analysis in age, rating, and clothing categories.; the cross tables between age, clothing categories and rating. In addition, age and rating were analyzed in the correlation. In qualitative results, this research found that there are five factories that will affect women’s satisfaction: (1) size (2) service (3) style (4) quality (5) price, and carries on the corresponding analysis to the text content of these 5 aspects. Among these factors, price affects women’s review the least and size affects the reviews most towards an item of clothing. Our research has revealed the possible factors the mature women consider which may hope to give some useful suggestions to the online shops.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 December 2022
ISBN
10.2991/978-2-494069-31-2_253
ISSN
2352-5398
DOI
10.2991/978-2-494069-31-2_253How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Siqi Li
AU  - Ziwen Wang
PY  - 2022
DA  - 2022/12/29
TI  - How the Age Impact WOMEN’S Rating on Clothing Based on WOMEN’S Clothing E-Commerce Review
BT  - Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
PB  - Atlantis Press
SP  - 2156
EP  - 2167
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-31-2_253
DO  - 10.2991/978-2-494069-31-2_253
ID  - Li2022
ER  -