Assessing the Content Topics of the Educational Videos on Tik Tok for Science Communication
- DOI
- 10.2991/978-2-494069-31-2_210How to use a DOI?
- Keywords
- Clustering algorithm; Empirical research; Information management; Science communication
- Abstract
Short video platforms like Tik Tok are becoming an increasingly crucial educational platform that fosters learning on demand with educational science videos. Educational videos are perceived as a productive strategy to enhance the users’ scientific knowledge and even are applied in some academic scenarios. This study provides an overview of science communication videos on Tik Tok information management and assesses the content topics based on user engagement, time, creator, and textual features. Seven main content topics are identified: Healthcare, Trivia, Nature, Astronomy, Social Science, Engineering, and Agriculture. Further findings demonstrate that topics vary significantly in terms of user engagement features: Topics on Healthcare and Trivia receive more likes, comments, and shares, whereas Social Science, Engineering, and Agriculture attract fewer engagements. Moreover, videos on the Healthcare topic have shorter durations, more followers, more concise video titles, and a smaller number of hashtags. We further elaborated on each topic, combined with the existing literature on related fields of information management.
- Copyright
- © 2022 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Pengqi Wang AU - Mengli Yu AU - Yadong Liu PY - 2022 DA - 2022/12/29 TI - Assessing the Content Topics of the Educational Videos on Tik Tok for Science Communication BT - Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022) PB - Atlantis Press SP - 1792 EP - 1801 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-494069-31-2_210 DO - 10.2991/978-2-494069-31-2_210 ID - Wang2022 ER -