Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)

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Assessing the Content Topics of the Educational Videos on Tik Tok for Science Communication

Authors
Pengqi Wang1, Mengli Yu2, Yadong Liu2, *
1Faculty of Business and Management, Beijing Normal University-Hong Kong Baptist University United International College, Zhuhai, China
2School of Journalism and Communication, Nankai University, Tianjin, China
*Corresponding author. Email: yadongl@sina.com
Corresponding Author
Yadong Liu
Available Online 29 December 2022.
DOI
10.2991/978-2-494069-31-2_210How to use a DOI?
Keywords
Clustering algorithm; Empirical research; Information management; Science communication
Abstract

Short video platforms like Tik Tok are becoming an increasingly crucial educational platform that fosters learning on demand with educational science videos. Educational videos are perceived as a productive strategy to enhance the users’ scientific knowledge and even are applied in some academic scenarios. This study provides an overview of science communication videos on Tik Tok information management and assesses the content topics based on user engagement, time, creator, and textual features. Seven main content topics are identified: Healthcare, Trivia, Nature, Astronomy, Social Science, Engineering, and Agriculture. Further findings demonstrate that topics vary significantly in terms of user engagement features: Topics on Healthcare and Trivia receive more likes, comments, and shares, whereas Social Science, Engineering, and Agriculture attract fewer engagements. Moreover, videos on the Healthcare topic have shorter durations, more followers, more concise video titles, and a smaller number of hashtags. We further elaborated on each topic, combined with the existing literature on related fields of information management.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 December 2022
ISBN
10.2991/978-2-494069-31-2_210
ISSN
2352-5398
DOI
10.2991/978-2-494069-31-2_210How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Pengqi Wang
AU  - Mengli Yu
AU  - Yadong Liu
PY  - 2022
DA  - 2022/12/29
TI  - Assessing the Content Topics of the Educational Videos on Tik Tok for Science Communication
BT  - Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
PB  - Atlantis Press
SP  - 1792
EP  - 1801
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-31-2_210
DO  - 10.2991/978-2-494069-31-2_210
ID  - Wang2022
ER  -