Proceedings of the International Moving Image Cultures Conference (IMOVICCON 2023)

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Batik Kawung as Key Visual for the Graduation Ceremony of the UMN

Authors
Ahmad Arief Adiwijaya1, *
1Film Department, Universitas Multimedia Nusantara, Scientia Boulevard GadingCurug SangerengSerpong, Kab. Tangerang, Banten, 15810, Indonesia
*Corresponding author. Email: ahmad.adiwijaya@umn.ac.id
Corresponding Author
Ahmad Arief Adiwijaya
Available Online 5 April 2024.
DOI
10.2991/978-94-6463-390-0_3How to use a DOI?
Keywords
Batik Kawung; Pattern; Design; Key Visual; Graduation; Ceremony; Exhibition
Abstract

Pattern design that serves as key visual has an essential role to captivate audience’s eyes and becoming a design identity that can display a strong message in many creative projects. In Indonesia, especially in the region of Central Java and Jogjakarta, there are multiple traditional Batik pattern designs that have deep philosophical meaning, symbolism and cultural values that can be utilized as a key visual for many design forms, including Batik Kawung Pattern. In a creative perspective, Kawung Pattern offer many opportunities to be explored as a primary design element due to it’s strong philosophy and design adaptability, which suits Universitas Multimedia Nusantara’s need to uphold local heritage as a main theme of each of their graduation ceremony. This paper breakdown the research and creative process to develop a pattern design for the 24th graduation ceremony of the UMN that conveys traditional Batik Kawung pattern and translate it to a contemporary design for exhibition purposes. The development process starts by researching a historical and philosophical meaning that is implanted in Batik Kawung motives, designing pattern for the main mock up asset and its implementation towards various design derivatives, such as stage panel mock up, photo booth panel, and motion graphics videos.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Moving Image Cultures Conference (IMOVICCON 2023)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
5 April 2024
ISBN
978-94-6463-390-0
ISSN
2667-128X
DOI
10.2991/978-94-6463-390-0_3How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ahmad Arief Adiwijaya
PY  - 2024
DA  - 2024/04/05
TI  - Batik Kawung as Key Visual for the Graduation Ceremony of the UMN
BT  - Proceedings of the International Moving Image Cultures Conference (IMOVICCON 2023)
PB  - Atlantis Press
SP  - 17
EP  - 27
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-390-0_3
DO  - 10.2991/978-94-6463-390-0_3
ID  - Adiwijaya2024
ER  -