Social Media Marketing’s Influence on Customer Loyalty: A Case Study of Siloam Hospital

DOI

10.2991/assehr.k.200331.146How to use a DOI?

Keywords

social media, customer loyalty, customer, marketing, hospital

Abstract

Rapid technological developments are affecting the intersection of life and the nation’s economy, causing a disruption in the way humans interact and communicate. This change affects the way in which economic activities are conducted place, especially in marketing, where customer retention is the most important objective. This study thereby determines whether social media has an influence on consumer loyalty by employing a quantitative approach with multiple regression. Data were collected by distributing questionnaires to 32 respondents who were inpatients at Siloam Hospital.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Radityo Kusumo Santoso
AU  - Nur Fadillah Dewi
PY  - 2020
DA  - 2020/04/03
TI  - Social Media Marketing’s Influence on Customer Loyalty: A Case Study of Siloam Hospital
BT  - Proceedings of the 3rd International Conference on Vocational Higher Education (ICVHE 2018)
PB  - Atlantis Press
SP  - 224
EP  - 232
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200331.146
DO  - 10.2991/assehr.k.200331.146
ID  - Santoso2020
ER  -