Leuser Mountain National Park Marketing Strategy in Optimalization of Ecotourism Zone

DOI

10.2991/ictgtd-18.2018.22How to use a DOI?

Keywords

Marketing Strategy, National Park, Leuser Mountain, IP Analysis

Abstract

The competition of tourist attraction can not be run only on the basis of feeling alone but must be through good management. Appropriate marketing techniques can not work without good communication from the managers who will be delivered to the potential tourists and the tourists, because the good marketing quality and quantity is inseparable. Implementation of communication strategy in marketing can attract consumer interest that have a positive impact on the management such as increased visits and creating a good image for the management in the area of

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Meizar Rusli
AU  - Teguh Pujiwioto
PY  - 2018/03
DA  - 2018/03
TI  - Leuser Mountain National Park Marketing Strategy in Optimalization of Ecotourism Zone
BT  - Proceedings of the 2nd International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2018)
PB  - Atlantis Press
SP  - 180
EP  - 187
SN  - 2352-5428
UR  - https://doi.org/10.2991/ictgtd-18.2018.22
DO  - 10.2991/ictgtd-18.2018.22
ID  - Rusli2018/03
ER  -