Franchising: Large-scale Distribution Mode of Service Product A New Explanation based on Establishment of Franchising

DOI

10.2991/icsste-15.2015.111How to use a DOI?

Keywords

Large-scale Distribution; Mode; Service Product

Abstract

Singer Sewing Machine Company (hereinafter, Singer) is regarded as the originator of franchising. Thus, this paper explores the evolution of Singer’s sales mode to prove that franchising is in fact a large-scale distribution mode of service product. The prosperous development of franchising serves as evidences of global economy’s inevitable transition from industrial economy to service economy.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shi Yuanmeng
AU  - Yuan Dong
PY  - 2015/04
DA  - 2015/04
TI  - Franchising: Large-scale Distribution Mode of Service Product A New Explanation based on Establishment of Franchising
BT  - Proceedings of the 2015 International Conference on Social Science and Technology Education
PB  - Atlantis Press
SP  - 403
EP  - 409
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsste-15.2015.111
DO  - 10.2991/icsste-15.2015.111
ID  - Yuanmeng2015/04
ER  -