Proceedings of the 2015 International Conference on Social Science and Technology Education

Franchising: Large-scale Distribution Mode of Service Product A New Explanation based on Establishment of Franchising

Authors
Shi Yuanmeng, Yuan Dong
Corresponding Author
Shi Yuanmeng
Available Online April 2015.
DOI
https://doi.org/10.2991/icsste-15.2015.111How to use a DOI?
Keywords
Large-scale Distribution; Mode; Service Product
Abstract

Singer Sewing Machine Company (hereinafter, Singer) is regarded as the originator of franchising. Thus, this paper explores the evolution of Singer’s sales mode to prove that franchising is in fact a large-scale distribution mode of service product. The prosperous development of franchising serves as evidences of global economy’s inevitable transition from industrial economy to service economy.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 2015 International Conference on Social Science and Technology Education
Series
Advances in Social Science, Education and Humanities Research
Publication Date
April 2015
ISBN
978-94-62520-60-8
ISSN
2352-5398
DOI
https://doi.org/10.2991/icsste-15.2015.111How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Shi Yuanmeng
AU  - Yuan Dong
PY  - 2015/04
DA  - 2015/04
TI  - Franchising: Large-scale Distribution Mode of Service Product A New Explanation based on Establishment of Franchising
BT  - Proceedings of the 2015 International Conference on Social Science and Technology Education
PB  - Atlantis Press
SP  - 403
EP  - 409
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsste-15.2015.111
DO  - https://doi.org/10.2991/icsste-15.2015.111
ID  - Yuanmeng2015/04
ER  -