Franchising: Large-scale Distribution Mode of Service Product A New Explanation based on Establishment of Franchising
- 10.2991/icsste-15.2015.111How to use a DOI?
- Large-scale Distribution; Mode; Service Product
Singer Sewing Machine Company (hereinafter, Singer) is regarded as the originator of franchising. Thus, this paper explores the evolution of Singer’s sales mode to prove that franchising is in fact a large-scale distribution mode of service product. The prosperous development of franchising serves as evidences of global economy’s inevitable transition from industrial economy to service economy.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Shi Yuanmeng AU - Yuan Dong PY - 2015/04 DA - 2015/04 TI - Franchising: Large-scale Distribution Mode of Service Product A New Explanation based on Establishment of Franchising BT - Proceedings of the 2015 International Conference on Social Science and Technology Education PB - Atlantis Press SP - 403 EP - 409 SN - 2352-5398 UR - https://doi.org/10.2991/icsste-15.2015.111 DO - 10.2991/icsste-15.2015.111 ID - Yuanmeng2015/04 ER -