Single-store Operations Manual: The Reproduction Method of Franchising System Service Products - On the Content of Single-store Operations Manual Written in Principle
- 10.2991/icsste-15.2015.112How to use a DOI?
- Single-store Operations Manual; Franchisee Reproduction Function; Single Store Constituents; Manual Writing Content
single-store operations manual has an important role in franchising. However, the nature of the single-store operations manual has been a lack of research, and therefore the lack of clear principles is on how to write a single store operations manual. Franchise Services products distributor that franchisees undertake a dual function: sales and service of products and service offerings reproduction. Therefore, the franchisor to the franchisee needs to provide a method of reproduction, single-store operations manual service product is the franchisor of their service production methods described in the text. Constitute a single store, including tangible evidence, service system and service standards. Therefore, these three aspects of the preparation of the contents constitute a single store operation manual.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Shi Yuanmeng AU - Yuan Dong PY - 2015/04 DA - 2015/04 TI - Single-store Operations Manual: The Reproduction Method of Franchising System Service Products - On the Content of Single-store Operations Manual Written in Principle BT - Proceedings of the 2015 International Conference on Social Science and Technology Education PB - Atlantis Press SP - 410 EP - 414 SN - 2352-5398 UR - https://doi.org/10.2991/icsste-15.2015.112 DO - 10.2991/icsste-15.2015.112 ID - Yuanmeng2015/04 ER -