Proceedings of the 2015 International Conference on Social Science and Technology Education

Does Franchising strategy promote business growth - Based on an unbalanced panel

Authors
Shi Yuanmeng, Li Hao
Corresponding Author
Shi Yuanmeng
Available Online April 2015.
DOI
https://doi.org/10.2991/icsste-15.2015.110How to use a DOI?
Keywords
franchising strategy; business growth; Panel Data
Abstract

This paper studies the system of franchising enterprises and uses franchising as a growth strategy to achieve business growth effects. Our growth model is as a starting point for research, the China 2008 to 2011 the franchise hundred data collection gets unbalanced panel, and then we estimate and test the panel model. The results show that franchising strategy for business growth has a significant positive effect. A related finding is that the internal conditions such as pre-scale enterprise and single-store average sales growth of the enterprise have significant negative effects.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2015 International Conference on Social Science and Technology Education
Series
Advances in Social Science, Education and Humanities Research
Publication Date
April 2015
ISBN
978-94-62520-60-8
ISSN
2352-5398
DOI
https://doi.org/10.2991/icsste-15.2015.110How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Shi Yuanmeng
AU  - Li Hao
PY  - 2015/04
DA  - 2015/04
TI  - Does Franchising strategy promote business growth - Based on an unbalanced panel
BT  - Proceedings of the 2015 International Conference on Social Science and Technology Education
PB  - Atlantis Press
SP  - 400
EP  - 402
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsste-15.2015.110
DO  - https://doi.org/10.2991/icsste-15.2015.110
ID  - Yuanmeng2015/04
ER  -