Does Franchising strategy promote business growth - Based on an unbalanced panel
Shi Yuanmeng, Li Hao
Available Online April 2015.
- 10.2991/icsste-15.2015.110How to use a DOI?
- franchising strategy; business growth; Panel Data
This paper studies the system of franchising enterprises and uses franchising as a growth strategy to achieve business growth effects. Our growth model is as a starting point for research, the China 2008 to 2011 the franchise hundred data collection gets unbalanced panel, and then we estimate and test the panel model. The results show that franchising strategy for business growth has a significant positive effect. A related finding is that the internal conditions such as pre-scale enterprise and single-store average sales growth of the enterprise have significant negative effects.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Shi Yuanmeng AU - Li Hao PY - 2015/04 DA - 2015/04 TI - Does Franchising strategy promote business growth - Based on an unbalanced panel BT - Proceedings of the 2015 International Conference on Social Science and Technology Education PB - Atlantis Press SP - 400 EP - 402 SN - 2352-5398 UR - https://doi.org/10.2991/icsste-15.2015.110 DO - 10.2991/icsste-15.2015.110 ID - Yuanmeng2015/04 ER -