Does Franchising strategy promote business growth - Based on an unbalanced panel

DOI

10.2991/icsste-15.2015.110How to use a DOI?

Keywords

franchising strategy; business growth; Panel Data

Abstract

This paper studies the system of franchising enterprises and uses franchising as a growth strategy to achieve business growth effects. Our growth model is as a starting point for research, the China 2008 to 2011 the franchise hundred data collection gets unbalanced panel, and then we estimate and test the panel model. The results show that franchising strategy for business growth has a significant positive effect. A related finding is that the internal conditions such as pre-scale enterprise and single-store average sales growth of the enterprise have significant negative effects.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shi Yuanmeng
AU  - Li Hao
PY  - 2015/04
DA  - 2015/04
TI  - Does Franchising strategy promote business growth - Based on an unbalanced panel
BT  - Proceedings of the 2015 International Conference on Social Science and Technology Education
PB  - Atlantis Press
SP  - 400
EP  - 402
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsste-15.2015.110
DO  - 10.2991/icsste-15.2015.110
ID  - Yuanmeng2015/04
ER  -