Proceedings of the 2nd International Conference on Science and Social Research (ICSSR 2013)

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198 articles
Proceedings Article

Construction and Research of Innovative and Entrepreneurial Practice Platform for Students of Industrial Design

Qiulei Du, Liai Pan
In the paper, the construction and measures of innovative and entrepreneurial practice platform for the major of industrial design have been studied, and it have been introduced comprehensively and detailedly how to how to develop their innovative and entrepreneurial abilities. According to the teaching...
Proceedings Article

The Structure of Executive Compensation, the Choice of Accounting Policies and the Value of Corporation

Xing Wang, Fengping Wu, Quen Wang
In this paper, the new standards division of listed corporation financial assets of the accounting policy choice as an opportunity makes an empirical study of the relationship between executive compensation structure and firm value. This paper selects the number of 2819 listed corporation annual report...
Proceedings Article

Research on the Influence of Group Dynamics Mechanism on Individual Performance in ESL System

Yifei Weng
In this thesis, group dynamics mechanism in ESL teaching and learning system is researched. First of all connotations and significance of ESL are introduced. And then group dynamics mechanism of ESL system is qualitatively analyzed from the views of system, psychology and behavior, with main viewpoints...
Proceedings Article

Research on Cost of Fine Coal Enterprises Management

Ming-e Cheng, Yang Tang
The elaborating management, is through the rules of systematization and refinement, standardization, standardization, digital and information technology, make the organization and management units accurate, efficient, collaborative, and continue to run. Cost of fine coal enterprises management will change...
Proceedings Article

Strategies and Marketing Situation on Agricultural products in Western China ---Based on Coffee beans in Yunnan

Jiyan Xu
In 2012, the sale of coffee bean was not very good in Yunnan of China. The purchase price has been declining, and there have been poor sales in some places. The main reasons are expanding of planting area, reduced quality of coffee beans, inadequate processing, and inaccurate market expectation of growers...
Proceedings Article

The Connotation of Informal Communication and its Application in Long Distance Vocational Education

Qiong Xu, Xiaoping Li
Informal communication has been suppressed and marginalized ever since H.Mchzel and Mikhailov emphasized the importance of paper publications and formal communication. However, informal communication is everywhere in long distance vocational education. It plays an important role in people’s study, work...
Proceedings Article

A Study on Talent Training Mode in Practical English Language Teaching

Lu Kang
The rapid development of China’s economic promotes the demand of the society for applied talents in English, especially in international trade, tourism management, hotel management and other businesses. The expansion of the demand of the society on the applied talents in English not only promotes the...
Proceedings Article

A study on the influence factors of the university library service image based on SEM

Jinhua Xuan, Mengqing Ding
In this paper, we have discussed and analyzed the impact on the university library service image using questionnaire data of the college students in Zhejiang Area based on the Structural Equation Model (SEM). The determinants include the service time, the service consciousness, the service space and...
Proceedings Article

Application of Web and Multimodality to Linguistics Teaching

Yu Liu, Yan Ma
Kress pointed out the multimodality theory on the base of Halliday’s Functional System Grammar. Through the aid of web multimodality teaching method may increase the teaching result by stimulating students’ auditory sense, the visual sense by color, sound and many other symbolic sources.
Proceedings Article

Research on Distance Education Media Based on Movie and Television Courseware

Zhenghong Wang, Xiaoping Li
Through combining the advantages of art of movie and television, movie and television art education and educational technology, movie and television courseware has boarded the educational arena with overwhelming superiority. Thanks to its audio-visual integrated , comprehensive space-time and the combination...
Proceedings Article

Practice and Thinking about Building Technology Innovation Education

Yanyan Huang, Xiaobiao Lv, Yiquan Zou
The development of the situation has raised new requirements for the architectural designers, but traditional education about building technology is insufficient. The purposes of the adjustment of building technology course structure, implementation of interdisciplinary construction technology teaching...
Proceedings Article

Study on BIM Technology Teaching Under The Background of Three-dimensional Design

Xiaobiao Lv, Yanyan Huang, Yiquan Zou
In the past 20 years, computer-aided design (CAD) technology enabled architects and structural engineers getting rid of manual drawing, greatly improved work efficiency. In recent years, as the emergence and popularity of informational architectural design, BIM (Building Information Modeling) technology...
Proceedings Article

The City Competitive Analysis of Poyang Lake Ecological Economic Zone Based On AHP Analytic Hierarchy Process

Wei Lu
The establishment of Poyang Lake Ecological Economic Zone is an important measure to protect the Poyang Lake ecological resources, this paper build urban competitiveness index system, using the analytic hierarchy process analysis and evaluation of Poyang Lake Ecological Economic Zone in the city's comprehensive...
Proceedings Article

Shaanxi Province low-carbon economic construction of the indicator system and evaluation

Qing Yang, Caicai Zhang, Feng Li
Low-carbon economy is under the guidance of the concept of sustainable development, with the foundation of low energy consumption, low pollution and low emission, through technological innovation, system innovation, industrial restructuring, new energy development and other means, to achieve a win-win...
Proceedings Article

Design Idea and Model of Teaching System for Engineering Leadership

Liguo Wang, Shujuan Wang, Dong Hu
This paper studies the teaching system design and mode of specialty of HIT electrical engineering, highlighting the "research based, individualism, superior and international" engineering leadership training. We combine the theory of teaching students in accordance with their aptitude and promotion of...
Proceedings Article

Research on Small and Medium-sized Enterprise Innovation Dynamic and its Operating Mechanism

Jinzhao Wang, Bin Zheng, Chengbo HU
The small and medium-sized enterprise(SME) innovation is under the influence of various factors, each dynamic has different position and plays different role in different stage of small and medium-sized enterprises. Thus ,it is necessary to made a detailed analysis to these influences that deplore the...
Proceedings Article

The reform of course teaching and experimental teaching of “Computer Architecture”

Guang-hui Cai, Yan-yan Yu, Lei Wang, Ying Yuan, Jun Yang
In recent years, due to the problems in the teaching of “Computer Architecture”, its reform has attracted much attention. In this paper, we will strive for the way from course teaching and experimental teaching to innovate and reform the quality education in details. A teaching philosophy based on design...
Proceedings Article

Large-scale Manufacturing Enterprises in Technological Innovation Team Building

Bin Zheng, Chengbo Hu
Large-scale manufacturing enterprises in technological innovation team is the main new technologies and new products technological innovation activities, production process innovation activities and product development activities of enterprises are inseparable from the role of large-scale manufacturing...
Proceedings Article

The Analysis of Teaching Methods’ Reformation Based on Mathematical Modeling

Jianjun Li, Junjie Zhu
As a basic course, the higher mathematics is very important, but there are a lot of difficulties and problems of mathematics teaching in the higher vocational colleges now. In this paper, the author put forward a teaching reform based on the coalition of mathematical modeling and mathematics’ teaching....
Proceedings Article

Research on Educational Curriculum Reform of Medical Nursing in Higher Vocational School

You- ping Zhu
The medical nursing teaching is the most universal and abnormal subjects in the medical higher vocational school. The educational curriculum and the relative reforms were researched to improve the teaching level. Traditionally, the medical nursing education was not adaptive to the development of medicine,...
Proceedings Article

Discussion on Integrated Specialty Reform of Communication Engineering

Jun Zhu, Xiao-Hui Li, Yu-Fa Sun
Communication engineering specialty is an engineering practical and very strong applied specialty. Practice teaching plays an important role of cultivating students' scientific thinking methods, scientific research ability and innovation ability. Through integrated specialty reform, we improve the practice...
Proceedings Article

Optimization Design of Groundwater Level Monitoring Network Based on the Geo-Statistics

Jing Chen
The current groundwater monitoring network has many problems caused by the history and poor techniques, which has provided incomplete groundwater information and it is adverse to the management of groundwater resources. So it is necessary to optimize it. The writer takes the deep pore confined water...
Proceedings Article

Personal Knowledge Management and M-learning in the Learning Society

Shuying Zhuang
Living in a networked and digitalized learning society, people need to study lifelong to perfect their knowledge system and adapt to the development and changes of the society. But with vast amount of resources available, efficient learning is a matter worth studying. This paper first briefly analyzes...
Proceedings Article

Bidding Strategies and Equity Auction Based on Social Network

Chengzhi Li, Ping Zhang
Equity auction has advantages in revealing the real equity prices and allocating resources efficiently, and is an important way of venture capital exit. Outside investors can establish link relationship between each other and thus form a social network. This article establishes an equity affiliated value...
Proceedings Article

Privatization, Ownership Structure, and Bank Risk Taking: the Case of Commercial Banks in China

Shun-Ho Chu, Haitian Chen, Shuo Yan
After opening financial market for foreign institutions, commercial banks in China have been encountered foreign and domestic competition seriously. The results of this study are that bank assets have a significantly negative relationship with total risk and bank-specific risk, whereas non-director shareholdings...
Proceedings Article

Way to Foster the Application-oriented Talents in Civilian-Run Colleges

Chunshan Yang, Xiaofeng Li
Construction of talent training mode in civilian-run colleges should be closely combined with the running mode and operation characteristics, and must comply with ability of student. Learning consciousness of the student in civilian-run colleges is generally poor, but they have strong ability of social...
Proceedings Article

The Effect of OFDI Reverse Technology Spillovers from ASEAN on China's Economic Growth

Xianfeng Chen, Yan Li
Based on the panel data of Chinese outward foreign direct investment(OFDI) to 26 Association of Southeast Asian Nations(ASEAN)countries from 2003 to 2010,Using Integration, error correction model, impulse response function and the GLS method,this paper analyzes the effect of OFDI reverse technology spillovers(RTS)...
Proceedings Article

The influence of OFDI on economic growth: A quantitative assessment for China and EU

Xianfeng Chen, Yan Li
Based on the panel data of Chinese outward foreign direct investment(OFDI) to 26 EU contires from 2003 to 2010,Using Cointegration, error correction model, impulse response function and the GLS method,this paper analyzes the effect of OFDI reverse technology spillovers(RTS) from the European Union on...
Proceedings Article

Study on the Practice of H3C Networking Academy in Applied Colleges and Universities

Xiaoqi Yin, Xiaofeng Li
In order to adapt to the requirements of local or regional urban-rural construction and economic social development better, the applied colleges and universities should cultivate advanced applied professional talents who are equipped with the basic theoretical knowledge, professional skill and professional...
Proceedings Article

Reform and exploration of Independent college computer specialty personnel training mode

Yi-zhuo Guo, Xiaofeng Li
This article is aimed at the mode of existence of curriculum system similar to computer talents straining independent school, the teachers strength is weak, professional knowledge lag, lack of practical problems in practice, based on the school-enterprise cooperation "Cheng-dong college years trying...
Proceedings Article

Situation and promotion of Young teachers scientific research of Independent college

Xuemei Wang, Xiaofeng Li
Young teachers in independent colleges occupy larger proportion. The high ability of scientific research is crucial for the improvement of teaching quality and sustainable development of the college. The questions of independent college scientific research faced are less scientific research funds, unreasonable...
Proceedings Article

Discussion of Water Pollution Control Engineering teaching at expanding professional sustainability innovation capacity

Shuqin Zhang, Li Wang
Environmental engineering education has been the focus of much attention in recent years. Teaching methods of water pollution control and sustainable teaching innovation and creation was explored by many scholars, and the majority of workers engaged in teaching the course. The development and future...
Proceedings Article

The Nature of Currency is "Credit"

Shangming Wang
It has long been a debate about the nature of currency without a consistent conclusion. From the aspects of the generation, purpose, and form transformation of currency, this article discusses that currency’s basic function is "exchange medium", and points out that "credit" is the nature of currency.
Proceedings Article

Research on Job-Oriented Practical Talents Training Mode ——Civil Engineering Major As an Example

Qiu-lan Guo
This text begins with the social employment demand on graduates major in civil engineering, elaborates the connotation of cultivation mode of practical talents, and discusses the construction of practical talents training mode system from the perspectives of training objective and training standard,...
Proceedings Article

Study on the Landfill Technology of the Rural Living Garbage Ecological Sanitary

Xiaoyi Zhang
At present sanitary landfill method is used in most towns and cities to handle the garbage . The technology is relatively simple, reliable, economical and easy to operate and manage. Ecological landfill is a new method of the landfill based on the development of foundation. This paper aims to explore...
Proceedings Article

Construction and Research on the Teaching Effectiveness Model of Undergraduates' Social Practice Based on Matrix Theory and Vector Analysis

Ru Dai
the primary content of institutions of higher learning in our country is social practice, which is not only used to train graduates, but also it is one of the main ways of improving the students' theoretical knowledge. This helps students to understand and realize the theory, which is related to practice....
Proceedings Article

Research on the Application Mode of Computer SimulationTechnology in the Study of Economic Law

Hui Wang
Economic law is an important course of economic management related professions. With the increasing development of economy, the occupation level of this industry has a more and more stringent requirements. How to quickly and effectively learn the economic law is an issue of concern. This paper mainly...
Proceedings Article

The Color Application Research on Environment Art Design Based on the Analytic Hierarchy Process

Songxia Zou
As one of the elements of art design, the color has strong expressiveness and influence, and through the visual sense the people gradually generate a series of similar physical effects from the physiology to the psychology, the physical effects make people's subconscious constantly generate rich association...
Proceedings Article

The Application of Physiology Rules in P.E. Research Based on DEA Model of Secondary Relative Evaluation in Operational Research

Quan He
This paper researches the sports teaching psychology law based on the operational research secondary relative evaluation theory. It establishes secondary relative evaluation DEA model based on the reaction time, instantaneous velocity and body CP consumption in the - meter race. It analyzes the physical...
Proceedings Article

Research on Value Orientation of PE Teaching Material of Higher Traditional Chinese Medical University Based on the Method of Network Evaluation

Yali Xu, Kaihua Xu
The teaching material is the carrier of human knowledge and wisdom, and it must contain the value orientation of the direction of social development. However, at present the PE teaching material of higher traditional Chinese medical universities of our country has the value orientation of traditional...
Proceedings Article

The Construction of Physical Education Curriculum Assessment System Based on Computer Evaluation Technology

Haixia Li, Ruiyun Zhang
With the development of computer technology and the improvement of physical education teaching evaluation method, evaluation of sports courses can be realized by the computer. In the background of new education reform, teaching methods have undergone a lot of change. Physical education belongs to the...
Proceedings Article

Training Students’ Innovation Capacity Based on Building Practical Teaching System

Yun Du, Guozhuang Liang, Suying Zhang, Yongchun Liang
In order to achieve close docking between graduates and enterprises, three-dimensional, multi-level practical teaching system was built for application-oriented talents training of electric and information specialty in this paper. Four levels including ‘time throughout’, ’deepness hierarchies’, ’form...
Proceedings Article

The Research and Practice in Bilingual Teaching Mode of Automation Major Courses

Zhijun Chen, Zheng Li, Xiaomei Shang, Zhihong Wang
Based on analyzing the problems and basic modes of current bilingual courses teaching, reforms on automation major courses bilingual teaching are necessary and effective. The proper conditions with detailed measures and practice experience of Hebei University of Science and Technology are given and have...
Proceedings Article

Discussion on Bilingual Teaching in Biomedical Engineering

Yilin Zheng, Yu Wang, Zheng Li
This article discussed the rationality of the bilingual teaching in biomedical engineering, explored the possibility of employing foreign original textbook and utilization of multimedia technology to improve the quality of bilingual teaching, proposed a target on student’s individualization, emphasized...
Proceedings Article

Reflection on the Spiritual Value of Network Poetry in the Information Age

Yi Ren, Guo-en Chen
The Information Age has spawned the network poetry's prosperity in mainland China. It takes human nature more creation resonance for the purpose, to show a complex pattern of interpersonal relationship between good and evil; to spiritual freedom in virtual space as the aim, publicity of sentient beings...
Proceedings Article

Analysis of Main Factors Affecting the Construction of Harmonious Campus and its Coupling Law

Silin Liu
The construction of a harmonious campus is an important part of building a harmonious society. It has an important role in promoting the construction of harmonious society. Harmonious campus construction is a premise to provide a reliable guarantee of teaching and education, and key support for the contemporary...
Proceedings Article

Does Host Countries’ Institutional Environment Affect China’s Foreign Direct Investment

Xiaoyun Xu, Shuangqin Liu
The panel data of 152 countries from 2003 to 2009 has been selected to investigate the influence of host countries’ institutional environment on China’s FDI. Static OLS and SYS-GMM methods are used to test the full sample. The SYS-GMM method is designed to verify the developed and developing countries’...
Proceedings Article

Application of Fair Value Measurement in China: Problem and Prospect

Xuexin Liu, Jiayi Yuan
Fair Value has been taken very seriously around the world since its potential high relevance. China has widely introduced the measurement attributes to the new measurement methods. Large amount of enterprises went bankrupt or suffered capital decrease during financial crisis because of the utilization...
Proceedings Article

An Exploration About Practical Teaching of Design Courses of Colleges

Rong Fan, Yan Xian
Recently, with the rapid development of cultural creative industry, there is an expanded size of recruitment of students in design professions in colleges. And there arises a fashion of studying art design. But the employment situation is severe, resulting from the teaching system putting less emphasis...
Proceedings Article

African textile design and fabric arts as a source for contemporary fashion trends

Debeli Dereje, Jieyuan Liu, Jiu Zhou
Textile design and arts in Africa traced back to thousand of centuries when some ethnic groups were started producing clothes for multi-purpose uses. Their design creations and arts were known to be having geometric patterns graced with wonderful choice of colors which were primarily bright in that sense....