Proceedings of the 2nd International Conference on Science and Social Research (ICSSR 2013)

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198 articles

Research on Small and Medium-sized Enterprise Innovation Dynamic and its Operating Mechanism

Jinzhao Wang, Bin Zheng, Chengbo HU
The small and medium-sized enterprise(SME) innovation is under the influence of various factors, each dynamic has different position and plays different role in different stage of small and medium-sized enterprises. Thus ,it is necessary to made a detailed analysis to these influences that deplore the...

Optimization Design of Groundwater Level Monitoring Network Based on the Geo-Statistics

Jing Chen
The current groundwater monitoring network has many problems caused by the history and poor techniques, which has provided incomplete groundwater information and it is adverse to the management of groundwater resources. So it is necessary to optimize it. The writer takes the deep pore confined water...

Bidding Strategies and Equity Auction Based on Social Network

Chengzhi Li, Ping Zhang
Equity auction has advantages in revealing the real equity prices and allocating resources efficiently, and is an important way of venture capital exit. Outside investors can establish link relationship between each other and thus form a social network. This article establishes an equity affiliated value...

The Effect of OFDI Reverse Technology Spillovers from ASEAN on China's Economic Growth

Xianfeng Chen, Yan Li
Based on the panel data of Chinese outward foreign direct investment(OFDI) to 26 Association of Southeast Asian Nations(ASEAN)countries from 2003 to 2010,Using Integration, error correction model, impulse response function and the GLS method,this paper analyzes the effect of OFDI reverse technology spillovers(RTS)...

Reform and exploration of Independent college computer specialty personnel training mode

Yi-zhuo Guo, Xiaofeng Li
This article is aimed at the mode of existence of curriculum system similar to computer talents straining independent school, the teachers strength is weak, professional knowledge lag, lack of practical problems in practice, based on the school-enterprise cooperation "Cheng-dong college years trying...

Situation and promotion of Young teachers scientific research of Independent college

Xuemei Wang, Xiaofeng Li
Young teachers in independent colleges occupy larger proportion. The high ability of scientific research is crucial for the improvement of teaching quality and sustainable development of the college. The questions of independent college scientific research faced are less scientific research funds, unreasonable...

Strategies and Marketing Situation on Agricultural products in Western China ---Based on Coffee beans in Yunnan

Jiyan Xu
In 2012, the sale of coffee bean was not very good in Yunnan of China. The purchase price has been declining, and there have been poor sales in some places. The main reasons are expanding of planting area, reduced quality of coffee beans, inadequate processing, and inaccurate market expectation of growers...

A study on the influence factors of the university library service image based on SEM

Jinhua Xuan, Mengqing Ding
In this paper, we have discussed and analyzed the impact on the university library service image using questionnaire data of the college students in Zhejiang Area based on the Structural Equation Model (SEM). The determinants include the service time, the service consciousness, the service space and...

Application of Web and Multimodality to Linguistics Teaching

Yu Liu, Yan Ma
Kress pointed out the multimodality theory on the base of Halliday’s Functional System Grammar. Through the aid of web multimodality teaching method may increase the teaching result by stimulating students’ auditory sense, the visual sense by color, sound and many other symbolic sources.

Research on Distance Education Media Based on Movie and Television Courseware

Zhenghong Wang, Xiaoping Li
Through combining the advantages of art of movie and television, movie and television art education and educational technology, movie and television courseware has boarded the educational arena with overwhelming superiority. Thanks to its audio-visual integrated , comprehensive space-time and the combination...

Highway Operation Management Mode Of New Ideas

Wenqi Yang, Guan Liu, Tao Chen
The highway in our country starts relatively late. But with the rapid development of economy, the development of the highway is also growing. Its total mileage reached 65000 kilometers, the second largest in the world. However, rapid development cause several operation management problems and become...

Quality technical talent development status quo and development trend analysis

Xianghong Hu, Shanlin Yang, Weiguo Hou, Zhangyong Xie
Quality and efficiency has gradually become a new era, one of the key foothold to promote economic development at home and abroad. It is an important objectives and strategic initiatives to improve the quality and efficiency of China's economic advance along the road of scientific development, and it...

Risk Analysis And Management Of Track Construction On Running Railway Line Of High Speed Railway For PDL

Teng Zhao, Xin Liu, Wenqi Yang
Along with the large-scale construction of the high speed railway for PDL, track construction on running railway line of high speed railway for PDL become more and more. Compared with the ordinary railway’s construction safety management, the track construction on running railway line of PDL has its...

Study on the Enneagram Model of Brand Personality

Zhiwei Xu, Jing Huang
Focusing on the study of brand personality, this paper combines enneagram and marketing, and forecasts the buying propensity and brand choice of people with different personalities using the enneagram. It shows through experimental verification and SPSS software analysis that Models H1a, H2a, H2b, H2c,...

An Information Decomposition based on DSS--- The Example of Manufacturing Employment Growth

Yibing Wang, Dan Wang
This paper uses the data between year 1998 to 2011 of 31 provinces and cities to analyze the difference in the employment growth of manufacturing industry in these provinces as well as in eastern, middle and western regions. The results show that industry structure and regional factors have different...

A Research on Constructing College Teaching Mode Based on IT Multidimensional Interaction

Zhentong Fu
With the implementation of the new educational reform, many universities begin to explore new teaching modes. teaching is the foundation course and the important content of teaching reform. The new teaching model focuses on the innovation of teaching methods of teachers and innovation of thinking of...

An Improved Hybridizing Biogeography-Based Optimization with Differential Evolution for Global Numerical Optimization

Siling Feng, Qingxin Zhu, Xiujun Gong, Sheng Zhong
Biogeography-based optimization (BBO) is a new biogeography inspired algorithm. It mainly uses the biogeography-based migration operator to share the information among solution. Differential evolution (DE) is a fast and robust evolutionary algorithm for global optimization. In this paper, we applied...

Innovation of Web-based Courseware: Web-based Movie and Television Courseware

Xiaona Tian, Zhenghong Wang
Web-based movie and television courseware is an innovation in web-based courseware, which is committed to realize the optimization of teaching resources’ construction and enhance the network teaching effect in a small cost within the framework of educational technology by utilizing movie and television...

The Study on the Development of Physical Education in China

Juan Wu
In the past, China’s physical education experienced a development process of growing out of nothing, and from imitating to mirroring. Up to now, it has found a right road of development embodied with China’s characteristics, and the development theory of sports education has been gradually mature. The...

Multifractality in China copper futures market

Manying Bai, Fengjuan Guo
We use MFDFA method in this study to examine the multifractality of China copper futures market from 2006 to 2012 for the Shanghai Futures Exchange (SFE). Results show that China copper futures market displays multifractal scaling behavior. We also find that the copper futures price fluctuation on SFE...

A study on correlation between web search data and housing price Evidence from Beijing and Xi’an in China

Shichun Han, Ping Wang, Bian Wang
The paper studied the correlation between web search data and housing price, then made a comparative analysis between Beijing and Xi’an in China. An empirical study of Beijing and Xi’an has been conducted to verify the predict ability of web search data, and found that the predict ability of web search...

Analysis on teachers' group knowledge sharing

Jing Feng, Hongge Chen, Haishen Zhou, Zhiping Zhu
Sharing knowledge among teachers’ group is an important way to improve teachers’ abilities and to make schools more competitive. The article analyzed the essence and the importance of Sharing knowledge among teachers’ group, looked for the factors restricting its development in the conception and management...

Research about the influencing factors of Inter-organizational knowledge transferring based on alliance environment

YueFeng Zhou, XueQing Jing
In order to study the effecting facts of inter-organizational knowledge transferring, it mainly analyses from potential difference and trustful level, and builds up the model which describes the potential difference and trustful level have effect on the average level and transferring rate of the alliance....

Dimensional Barcode Integrated Application Platform --Solution for Beverage Industry

Wensong Tu
This paper discusses the industry two-dimensional bar code technology in the beverage industry solutions, to solve specific problems in practical production, manufacturing, sales for the topic, starts from the technical characteristics, advantages of overall design concept and the specific solutions...

Power Resource Pooling Management SystemV1.0

Fan Yang, Yan Wang, Lan Li, Peipei Sun
Catering to private clouds market, Power Resource Pooling Management System provides unified management,integrated resource allocation and workflow analysis of Power7 series servers for the customer business department by personalized graphic display.Power Resource Pooling Management System also provides...

The Performance Evaluation of third-party logistics customer service based on Fuzzy Comprehensive Evaluation

Mengyun Xiao, Li Zhou
According to the features of the customer service of third-party logistics, setting up its KPI system of customer service, and then use the fuzzy comprehensive evaluation to evaluate the service performance of third-party logistics enterprises based on the evaluation system, and finally use example to...

Analysis and Suggestions for Improvement of Human Rights Education in China

Yongmei Xia
This paper studied the development process and current status of Human Rights Education (HRE) in China. Three deficiencies were revealed, including the lack of legal regulations and legal protection for HRE with unclear main obligations, the incomplete HRE system, and the deficient HRE training for civil...

Research on the Strategic Design of the Industrial Technological System from the view of Independent Innovation

Minglei Ding, Zhi Chen
The development of industrial technological system(ITS) plays an important role in the new round of changes in the world economic structure and technological revolution, also in the path of Chinese industrialization, economic restructuring and sustainable development. Based on the situation and strategic...

The Generation and Application of New Business Models in Cross-cultural Management ---based on the cases of Chinese innovative Internet business model

Xi Jiang, Bo Xu
We analyze the different influences of external environment (politics, economics, soci-culture and technology) in the generation and application of new business models. The approach of this paper is case study of Chinese innovative business models which are based on the Internet technology. Then the...

A Discussion on the Development of Higher Vocational Students’ Individual Learning Capability

Feng Yan
as an important expression of the higher vocational students’ quality, the individual learning capability is analyzed in detail in this dissertation. The training channels of individual learning capability mainly include three aspects, namely, the inner subjective factor, the dominant extrinsic factor...

A Probe into the Impact of Mass Media on Public Policy

Ling Xu
Taking the internet as an example, this dissertation analyzed the influence of mass media on the formulation and implementation of public policy. Compared with the public policy, the mass media play the intermediary and supervisory role and displays strong cohesion for its effect on public policy. In...

Rational Reflection on the “Layered-Teaching-in-One-Class” for Basic Computer Education in Accounting Vocational Colleges

Fang Wang
It is an important measure to conduct the layered-teaching-in-one-class reform for basic computer education. Starting from the unique features of students and the characteristics of basic computer education in accounting vocational colleges, this article has stated the necessity of the layered-teaching-in-one-class...

Research on Applications of Human Resource Information System in SMEs

Wei Song, Feng An
Nowadays, information technology and human resource management unite together more and more closely. Human resources information systems can play an important role in the modern enterprise management. But there are many problems in the application of human resource information systems in Chinese SMEs,...

The Empirical Study of Low Carbon Development and Economic Evaluation System-Take a city in Hebei Province as an Example

Hong Zhang
The low-carbon economy is developed vigorously in the world, but how to evaluate the effect of the low-carbon economy reasonably has not been reached. In this study, analytic hierarchy process (AHP) is used and a city in Hebei Province is taken as an example to establish the low-carbon economy evaluation...

Relationship between English Majors’ Tendency to Use Modal Sequences and Time of Enrollment:A Corpus-based Study

Shichun Qiu
Based on the result of the trends of modal sequences in Chinese English majors’ argumentation, this research focuses on the relationship between English majors’ tendency to use modal sequences and their time of enrollment. With the aid of corpus analysis, it reveals that the tendency to use modal verbs,...

How Does Enterprise Leadership Development Effectively Meet Business Needs and Align with Strategy

Yun Cheng
Facing the increasingly fierce competition, companies focus more on the effectiveness of leadership development. They require that leadership development can effectively support their business and directly improve their performance. To develop leadership that greatly supports business, this paper defines...

Curriculum Reform and Practice Based on the working process “goods storage and distribution"

Yafeng Guan, Renbian Mo
This paper explains the ideas and methods of the curriculum reform "Goods storage and distribution” based on the concept of the working process. Driven by working process of delivery, the teaching content take the working tasks as the core place, and the teaching method is oriented to guiding students...

The Effective Combination of College Students' Occupation Career Planning and Ideological and Political Education

Xiaoyun Li, Shiwei Lin
Good moral character is the first condition of college students who are going into workplace and facing career development. The ideological and political education is the core content of college students’ career planning. If we want to have effective combination between the college students career planning...

Study on the Landfill Technology of the Rural Living Garbage Ecological Sanitary

Xiaoyi Zhang
At present sanitary landfill method is used in most towns and cities to handle the garbage . The technology is relatively simple, reliable, economical and easy to operate and manage. Ecological landfill is a new method of the landfill based on the development of foundation. This paper aims to explore...

Construction and Research on the Teaching Effectiveness Model of Undergraduates' Social Practice Based on Matrix Theory and Vector Analysis

Ru Dai
the primary content of institutions of higher learning in our country is social practice, which is not only used to train graduates, but also it is one of the main ways of improving the students' theoretical knowledge. This helps students to understand and realize the theory, which is related to practice....

Research on the Application Mode of Computer SimulationTechnology in the Study of Economic Law

Hui Wang
Economic law is an important course of economic management related professions. With the increasing development of economy, the occupation level of this industry has a more and more stringent requirements. How to quickly and effectively learn the economic law is an issue of concern. This paper mainly...

Does Host Countries’ Institutional Environment Affect China’s Foreign Direct Investment

Xiaoyun Xu, Shuangqin Liu
The panel data of 152 countries from 2003 to 2009 has been selected to investigate the influence of host countries’ institutional environment on China’s FDI. Static OLS and SYS-GMM methods are used to test the full sample. The SYS-GMM method is designed to verify the developed and developing countries’...

Discussion on Coupling Relationship between the Negative Transfer and Pragmatic Faults in College English Teaching Practice of Translating Chinese into English

Xuejun Lu
Negative pragmatic transfer of mother tongue is the main cause of pragmatic failure in the teaching practice of Chinese to English of Chinese colleges. The analysis and understanding of this cause is the basic requirement of the college English education system. This paper establishes the correlation...

Financial Interpretation of Risk Decomposition

Xiaodan Zou
Risk decomposition is very significant for portfolio risk allocation as well as risk monitoring. However, the validity of risk decomposition has long been questioned because it does not have a solid financial interpretation. This paper summarizes and modifies the financial interpretation of risk decomposition...

Analysis of developing the third party logistics enterprise in e-commerce age

Lie Xu
With the rapid development of information technology, e-commerce as a new business mode, has been fully penetrated into people's lives. While successful e-commerce activities require logistics support. The author analyses China’s logistics status, and discusses the logistics demand of e-commerce enterprise....

The Paradox Uncovering between Management and Engineering Concepts

Tianbo Zhang
In terms of humanities and social system, the engineering exists among management, the management exists among engineering,"management" and "the engineering " seems to be nested within each other "paradox", but both are "thing(wu), things(shi), people, information "on the complex system. All management...

The Current Situation and Strategy about Teenager-football Training in Sichuan Province

Hang Li
The essay regards the current situation and strategy about teenager-football training in Sichuan province as the study object, and draws a conclusion which indicates the main reasons of low efficiency of football training are that lack of the ways of teenager-football training and the ignorance of the...

Construction and Research of Innovative and Entrepreneurial Practice Platform for Students of Industrial Design

Qiulei Du, Liai Pan
In the paper, the construction and measures of innovative and entrepreneurial practice platform for the major of industrial design have been studied, and it have been introduced comprehensively and detailedly how to how to develop their innovative and entrepreneurial abilities. According to the teaching...

The Structure of Executive Compensation, the Choice of Accounting Policies and the Value of Corporation

Xing Wang, Fengping Wu, Quen Wang
In this paper, the new standards division of listed corporation financial assets of the accounting policy choice as an opportunity makes an empirical study of the relationship between executive compensation structure and firm value. This paper selects the number of 2819 listed corporation annual report...

Research on Cost of Fine Coal Enterprises Management

Ming-e Cheng, Yang Tang
The elaborating management, is through the rules of systematization and refinement, standardization, standardization, digital and information technology, make the organization and management units accurate, efficient, collaborative, and continue to run. Cost of fine coal enterprises management will change...