China’s National Image in Higher Education Market—A Survey on Perception of China from International and Chinese Students’

DOI

10.2991/icsshe-15.2015.142How to use a DOI?

Keywords

National Image, Higher Education Market, Image Building Strategy, CRI Index

Abstract

The purpose of the essay is to evaluate the national image of China and to increase the country’s higher education quality. A questionnaire was designed and a detailed analysis of the data was made to determine the similarities and differences in view of the international and domestic students and their overall impression on China as well as their emotional, physical, economical, political, social, cultural, and educational evaluation on it. The author finds out that international students give a lower evaluation on China than Chinese students, especially in the field of it’s political image. But they are more optimistic about its education and citizenship. In addition, both parties agree on the economic performance and cultural enchantment of the nation. Based on the research they made, the essay puts forward suggestions to optimize China’s national image and to enhance its education competence in the higher education market.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chingtsao Chen
AU  - Jingjing Guo
AU  - Qian Wu
PY  - 2015/12
DA  - 2015/12
TI  - China’s National Image in Higher Education Market—A Survey on Perception of China from International and Chinese Students’
BT  - Proceedings of the 2015 International Conference on Social Science and Higher Education
PB  - Atlantis Press
SP  - 559
EP  - 562
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsshe-15.2015.142
DO  - 10.2991/icsshe-15.2015.142
ID  - Chen2015/12
ER  -