Analysis on the Necessity of Real Estate Enterprises to Transform the Asset-Light Operation Mode: A Case Study of China Fortune Land Development

DOI

10.2991/assehr.k.200331.039How to use a DOI?

Keywords

real estate enterprises, asset-heavy, asset-light, strategic transformation

Abstract

With the rapid development of China’s economy, the optimization of financing environment for real estate enterprises and the support of national policies, the real estate industry of China is entering the “stock era”. At the same time in the context of the escalation of the trade war, real estate enterprises will also face serious challenges. As a new operation mode conforming to China’s economic system and market demand, the asset-light model provides a new idea for the strategic transformation of many real estate enterprises [1]. This article begins with an overview of the asset-light operating model, analyses the necessity of the transformation of China Fortune Land Development into asset light operation mode, and puts forward corresponding suggestions for the transformation of China Fortune Land Development into asset light operation mode.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhirong Shen
AU  - Yun Shui
PY  - 2020
DA  - 2020/04/02
TI  - Analysis on the Necessity of Real Estate Enterprises to Transform the Asset-Light Operation Mode: A Case Study of China Fortune Land Development
BT  - Proceedings of the 5th International Conference on Social Sciences and Economic Development (ICSSED 2020)
PB  - Atlantis Press
SP  - 176
EP  - 180
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200331.039
DO  - 10.2991/assehr.k.200331.039
ID  - Shen2020
ER  -