Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)

The Reasons for the Declining Reputation of Comedy films -take Mahua Funage as an Example

Authors
Chunxia Huang, Junlong Tao, Juyi Wang
Corresponding Author
Junlong Tao
Available Online 21 October 2021.
DOI
10.2991/assehr.k.211020.298How to use a DOI?
Keywords
Script, Humour, Funny, Punchline
Abstract

This study built on the in-depth analysis of Mahua Funage’s declining film reputation in the film market. In recent years, the decline of film reputation in the China movie market has gradually become a serious problem that cannot be ignored. We used python crawler to collect about 800 online review comments from Maoyan about the 4 movies of Mahua Funage to do the sentiment analysis, keyword analysis, and comparative analysis. Our findings indicated that audiences expressed a positive attitude to Mahua Funage’s early works but negative to Mahua Funage’s recent films. What’s more, the keyword and contrast analysis suggested that Mahua Funage had some problems in actors, theme, creation, propaganda, and other aspects, and these problems may be important reasons for the decline of reputation. We presented four suggestions on actors and performances, appropriate themes, original creative story teams, and sincere-hearted publicity based on the analysis. This paper can help Mahua Funage find out why the declining word of mouth and work as a meaningful reference to the whole film market.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 October 2021
ISBN
978-94-6239-440-7
ISSN
2352-5398
DOI
10.2991/assehr.k.211020.298How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Chunxia Huang
AU  - Junlong Tao
AU  - Juyi Wang
PY  - 2021
DA  - 2021/10/21
TI  - The Reasons for the Declining Reputation of Comedy films -take Mahua Funage as an Example
BT  - Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)
PB  - Atlantis Press
SP  - 1015
EP  - 1021
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211020.298
DO  - 10.2991/assehr.k.211020.298
ID  - Huang2021
ER  -