Opportunities and Challenges: Research on Chinese Broadcast of Health Communication

DOI

10.2991/assehr.k.211020.297How to use a DOI?

Keywords

Health Broadcast, Audio Platform, Opportunities, Challenges

Abstract

Recently, health broadcast has expanded its meanings and functions, and played an important role in health communication, social governance, providing public service, and relieving people’s anxiety regarding to their health. At the same time, it is facing the dilemma of fierce competition, serious audience loss, and misleading information is weakening its credibility. Something has to be done in Chinese broadcast of health communication: supplying more diversified programmes, providing more attractive stories, being suitable for more scenes.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Liu Tingting
PY  - 2021
DA  - 2021/10/21
TI  - Opportunities and Challenges: Research on Chinese Broadcast of Health Communication
BT  - Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)
PB  - Atlantis Press
SP  - 1011
EP  - 1014
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211020.297
DO  - 10.2991/assehr.k.211020.297
ID  - Tingting2021
ER  -