Proceedings of the 2018 3rd International Conference on Politics, Economics and Law (ICPEL 2018)

Brief Discussion on Presentation of Brand Culture in Food Advertising Design

Authors
Xiangrui Huang, Chenjin Tang, Jing Hu
Corresponding Author
Jing Hu
Available Online October 2018.
DOI
https://doi.org/10.2991/icpel-18.2018.33How to use a DOI?
Keywords
food, advertising design, brand culture
Abstract
Nowadays, the main groups of food consumption are the post-80s, post-90s and post-00s. Most of these young people grow up in the era of material prosperity. They pay special attention to the spiritual feelings brought by material consumption. Therefore, commercial food should not only strengthen its own taste, health and nutrition, but also highlight its characteristics and cultural connotation, and fully embodies it with the advertising promotion. By further shaping the brand culture image in food advertising, enterprises will subtly convert a positive influence on consumers’ dietary concept and lifestyle.
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Proceedings
2018 3rd International Conference on Politics, Economics and Law (ICPEL 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
October 2018
ISBN
978-94-6252-605-1
ISSN
2352-5398
DOI
https://doi.org/10.2991/icpel-18.2018.33How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Xiangrui Huang
AU  - Chenjin Tang
AU  - Jing Hu
PY  - 2018/10
DA  - 2018/10
TI  - Brief Discussion on Presentation of Brand Culture in Food Advertising Design
BT  - 2018 3rd International Conference on Politics, Economics and Law (ICPEL 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/icpel-18.2018.33
DO  - https://doi.org/10.2991/icpel-18.2018.33
ID  - Huang2018/10
ER  -