Brief Discussion on Presentation of Brand Culture in Food Advertising Design
Xiangrui Huang, Chenjin Tang, Jing Hu
Available Online October 2018.
- https://doi.org/10.2991/icpel-18.2018.33How to use a DOI?
- food, advertising design, brand culture
- Nowadays, the main groups of food consumption are the post-80s, post-90s and post-00s. Most of these young people grow up in the era of material prosperity. They pay special attention to the spiritual feelings brought by material consumption. Therefore, commercial food should not only strengthen its own taste, health and nutrition, but also highlight its characteristics and cultural connotation, and fully embodies it with the advertising promotion. By further shaping the brand culture image in food advertising, enterprises will subtly convert a positive influence on consumers’ dietary concept and lifestyle.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Xiangrui Huang AU - Chenjin Tang AU - Jing Hu PY - 2018/10 DA - 2018/10 TI - Brief Discussion on Presentation of Brand Culture in Food Advertising Design BT - Proceedings of the 2018 3rd International Conference on Politics, Economics and Law (ICPEL 2018) PB - Atlantis Press SP - 141 EP - 142 SN - 2352-5398 UR - https://doi.org/10.2991/icpel-18.2018.33 DO - https://doi.org/10.2991/icpel-18.2018.33 ID - Huang2018/10 ER -