Brief Discussion on Presentation of Brand Culture in Food Advertising Design

DOI

10.2991/icpel-18.2018.33How to use a DOI?

Keywords

food, advertising design, brand culture

Abstract

Nowadays, the main groups of food consumption are the post-80s, post-90s and post-00s. Most of these young people grow up in the era of material prosperity. They pay special attention to the spiritual feelings brought by material consumption. Therefore, commercial food should not only strengthen its own taste, health and nutrition, but also highlight its characteristics and cultural connotation, and fully embodies it with the advertising promotion. By further shaping the brand culture image in food advertising, enterprises will subtly convert a positive influence on consumers’ dietary concept and lifestyle.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiangrui Huang
AU  - Chenjin Tang
AU  - Jing Hu
PY  - 2018/10
DA  - 2018/10
TI  - Brief Discussion on Presentation of Brand Culture in Food Advertising Design
BT  - Proceedings of the 2018 3rd International Conference on Politics, Economics and Law (ICPEL 2018)
PB  - Atlantis Press
SP  - 141
EP  - 142
SN  - 2352-5398
UR  - https://doi.org/10.2991/icpel-18.2018.33
DO  - 10.2991/icpel-18.2018.33
ID  - Huang2018/10
ER  -