SDGs Promotion Strategy using Creative Content: Best Practice through SDGs Center

DOI

10.2991/978-2-38476-368-9_17How to use a DOI?

Keywords

SDGs center; creative content; Instagram; brand communication strategy; content pillar planner

Abstract

Sustainable Development Goals (SDGs) have become a global commitment to achieve by 2030. Indonesia is currently ranked 1st in Asia for its fastest achievement, which is approximately 60%. This is the responsibility of all Indonesian societies including universities. Higher Education has Tridharma obligations that must integrate SDGs. Bappenas encourages the establishment of SDGs Center Forums in all universities in Indonesia (ISCN) to support the achievement of SDGs. However, not all academicians understand the role of the SDGs Center. The SDGs Center has the potential to increase the implementation of best practices that are in line with the SDGs. This research examines an effective and attractive communication strategy to improve the brand of the SDGs Center of universities in Indonesia through creative content on social media. Instagram acts as a medium to promote the SDGs. The method used is a qualitative approach with a case study method at SDGs Center Telkom University. Data collection techniques included interviews, observations, and documentation. The sampling technique with purposive sampling from the SDGs Center registered with Bappenas with a public Instagram account and was active for more than one year. Interviews were conducted at Telkom University with SDGs Center staff and lecturers. Observations of Instagram content were made until July 2024. Preliminary results indicate that implementing a structured content strategy with diverse, visually consistent posts has improved audience engagement and awareness of SDGs at Telkom University’s SDGs Center. This research is expected to produce an effective, creative and sustainable communication strategy in the form of a content planner on Instagram for SDGs Center universities in Indonesia.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Salsabila Harnanda
AU  - Runik Machfiroh
AU  - Ira Wirasari
PY  - 2025
DA  - 2025/03/04
TI  - SDGs Promotion Strategy using Creative Content: Best Practice through SDGs Center
BT  - Proceedings of The 8th International Conference on Social and Political Sciences (ICoSaPS 2024)
PB  - Atlantis Press
SP  - 180
EP  - 190
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-368-9_17
DO  - 10.2991/978-2-38476-368-9_17
ID  - Harnanda2025
ER  -