Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Humanities and Social Sciences Track (ICOBEST-HSS 2019)

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The Source of Communication Influences the Students’ Attitude of Deciding Study

Authors
Trustorini Handayani
Corresponding Author
Trustorini Handayani
Available Online 10 January 2020.
DOI
10.2991/assehr.k.200108.007How to use a DOI?
Keywords
Communicator, Credibility, Attraction, Power, Cognition, Affection, Conation
Abstract

The competition in education field is tight. Sustainability of private college in Indonesia depends on the number of students obtained. Universitas Komputer Indonesia (UNIKOM) is one of a private college offering several majors, one of them is Management Major. Management Major of UNIKOM Bandung developed well in student increment for each period, which exactly the reason for people to choose studying for higher education. The background problem of this research is the competition condition between each major in a college. This research aims to determine the communication source, which used explanatory survey method. The respondents in this research are sampling’s cluster by taking it gradually. From the values mentioned above, credibility is the most dominant indicator in explaining the source /communicators, while forced indicator is the least dominant, but the difference when compared to the attracted indicator is relatively small by only 0.12. In general, it said that the difference of the three indicators, credibility, attracted, and forced is not too big in making decision. The attitude variable will decide itself by giving contribution, such as affection indicator followed by conation indicator and cognition indicator

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Humanities and Social Sciences Track (ICOBEST-HSS 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
10 January 2020
ISBN
978-94-6252-883-3
ISSN
2352-5398
DOI
10.2991/assehr.k.200108.007How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Trustorini Handayani
PY  - 2020
DA  - 2020/01/10
TI  - The Source of Communication Influences the Students’ Attitude of Deciding Study
BT  - Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Humanities and Social Sciences Track (ICOBEST-HSS 2019)
PB  - Atlantis Press
SP  - 33
EP  - 34
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200108.007
DO  - 10.2991/assehr.k.200108.007
ID  - Handayani2020
ER  -