Graduates’ Responses Regarding Communication Strategies of Private University Career Center

DOI

10.2991/assehr.k.200108.008How to use a DOI?

Keywords

Response, Career Center, Graduates, Private University, Job Vacancy

Abstract

This research aims to give evaluation and input for the career center of a private university through the response from graduates regarding the communication strategies conducted by the career center in order to obtain the job for the graduates. The sub-focus used in this research is the graduates’ responses to the three communication strategies conducted by the career center, namely job fair, tracer study, and website. This research used the qualitative approach with a case study method at Universitas Komputer Indonesia (UNIKOM) as a private university that has a career center. Informants were selected through the purposive technique, consisting of three informants, who were graduates of UNIKOM as a job fair participant, tracer study respondents, and website visitors. The results of the study indicate that graduates’ respond regarding job fair or UNIKOM Career Days were quite helpful to provide job vacancy although the participating companies are considered limited for graduates of the Faculty of Engineering and Computer Science. Graduates respond to tracer study as an activity that is not too useful so the benefits of filling out a tracer study need to be socialized. Graduates’ respond regarding the UNIKOM Career Center website was clear and quite complete, but the appearance was still seen as monotonous and not so updated. The researcher concluded that the graduates’ responses to the communication strategies conducted by the UNIKOM Career Center have been managed routinely and organized so that they were quite helpful to obtain job vacancies for the graduates.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tine Agustin Wulandari
PY  - 2020
DA  - 2020/01/10
TI  - Graduates’ Responses Regarding Communication Strategies of Private University Career Center
BT  - Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Humanities and Social Sciences Track (ICOBEST-HSS 2019)
PB  - Atlantis Press
SP  - 35
EP  - 40
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200108.008
DO  - 10.2991/assehr.k.200108.008
ID  - Wulandari2020
ER  -